Lamiae TAIBI

• Partnered with the CEO to define the Group’s 2025 vision, setting strategic priorities and ambitions to drive the group’s long-term growth. • Led the organizational transformation from a centralized structure to a decentralized group model, establishing autonomous regions with delivery centers and shared services. • Managed post-merger integration processes, ensuring smooth onboarding of acquired companies while aligning them with group standards and preserving Intelcia’s DNA. • Defined and implemented governance frameworks and led the Executive Committee (COMEX) meetings to ensure strategic alignment, operational efficiency, and cohesive decision-making across the group

• Supported the CIO in leading the organizational transition from traditional Waterfall (V-Model) development to Agile methodologies, driving cultural and operational change. • Ensured the seamless integration of the Digital Factory within business application teams, fostering collaboration and alignment across functions. • Managed development, architecture, and business analysis (AMOA) departments, overseeing project delivery and ensuring consistency with business goals. • Guided and coached teams through the transition, providing reassurance and support to ensure smooth adoption of agile practices and sustained performance.

• Led the group’s digital transformation, aligning strategic initiatives with evolving business needs and market trends. • Established and managed the Digital Factory, driving innovation through agile methodologies and in-house product development. • Spearheaded major process and service digitalization projects, enhancing operational efficiency and customer experience : > Intelcia App : Mobile application designed for operational teams to allow easy access to company tools and services. > Digital Onboarding : Fully digitalized and gamified onboarding process, enhancing new employee engagement and integration. > AI Hiring Bot : Social media-based AI recruitment tool for call center agents, boosting conversion rates from 10% to 30%. > MyToDo : Support tool developed for team leaders to improve operational efficiency and task management. • Guided and coached the Executive Committee in adopting agile practices, fostering a cultural shift towards agility and continuous improvement.

• Designed and implemented the internalization strategy for digital marketing teams, including recruitment, onboarding, and team structuring • Managed the knowledge transfer process from external agencies to in-house teams, ensuring a smooth transition and operational continuity • Established clear processes and KPIs to measure the performance • Ensured alignment between digital marketing efforts and broader business objectives, driving brand visibility and ROI • Fostered a culture of continuous learning and innovation within the team to keep pace with evolving digital trends and tools

Advised CAC 40 companies & pure players in leveraging their digital data from collection to activation, in order to optimise their online media (marketing campaigns) and digital assets (websites, mobile sites & apps). Clients & Prospects management : • In charge of clients relationship management and leading meetings with client • In charge of clients deliverables and leading of RFPs response process Project management : • Led project teams of data analysts and interns • Organised project roadmap and staffing. Defined missions approach and ensured deliverables quality

Site-centric expertise • Created advanced websites’ tagging plans and coordinated their implementation by IT teams. • Conducted websites performance audits and delivered optimisation recommendations Media advisory • Worked on companies digital media planning, budget allocation per marketing channel and definition of performance targets Media buy • Set-up and monitored digital media acquisition campaigns (Paid search, display, RTB, mobile campaigns…)