Lamine Azibi

Mission: Manage and lead various strategic projects, including the development of a mobile application, integration and migration of GoMo MVNO clients, and the establishment of a new MVNO in partnership with Swiss Post. Context: Adopting a "Lean Startup" approach, the goal is to maximize project efficiency and responsiveness to customer needs while optimizing resources. Skills: • Leadership and coordination • Risk and urgency management • Adaptability Achievements: • Implemented Agile best practices to enhance team effectiveness • Oversaw external developers to ensure timelines and quality standards were met • Successfully coordinated the launch of the mobile app and transitioned the development team • Successfully organized the deployment and migration of GoMo MVNO clients • Created and launched the new MVNO in collaboration with La Poste

Mission: Deploy eSIM services for the Apple Watch Cellular and iPhone by collaborating with IT, Network teams, and external partners. Context: In a collaborative environment, the project team focuses on the efficient integration of innovative eSIM services to meet user needs. Skills: • Lean project management focused on results • Analysis of functional and technical requirements • Cross-functional communication and partner relations (Apple, Nokia, Thales) • Complex problem-solving Achievements: • Project planning from design to launch • Design and deployment of eSIM services and the entitlement server • Establishment of a backend and frontend for the operator • Integration of services into the operator's information system • Thorough testing of functionalities Scope of Features: iMessage/FaceTime Activation and eSIM Management for Apple Watch Cellular, iPhone, and iPad

Mission: Centralize and enhance customer insights across Entertainment and Emerging Usage areas. Context: Between services and entertainment, the Operational and Strategic Marketing team works to anticipate new markets, to boost customer satisfaction, and drive performance improvements across offerings. Skills: • Customer insight expertise • Performance analysis • Strategic monitoring Achievements: • Developed and automated weekly reporting • In-depth performance and churn analysis, cohort studies • Loyalty optimization through targeted promotions and key events • Case studies and sharing of customer insights Product Scope: TV packages (beIN Sports, Ciné Séries), VOD (Orange VOD), SVOD (Netflix), Music (Deezer), Digital reading (ePresse, Izneo & Kobo by Fnac), Video game pass, Home ecosystem (connected & protected home), Financial services (Orange Bank, Orange Money).

Mission: Maximize mobile data value and ensure project feasibility and success. Context: Operating between IT and network, the team leverages real-time platforms (PCRF & OCS) to monitor and optimize mobile internet traffic based on customer profiles, enabling precise consumption tracking and billing. Skills: • Project management and leadership • Change management • Strategic planning • Process standardization and document management Achievements: • OCS Project Lead: Oversaw build and run management across teams • Agile and DevOps Transformation: Implemented Agile practices and led the DevOps shift • Planning and Monitoring: Conducted weekly constraint reviews and streamlined processes • Consumer and MVNO Solution Lead (Marketing): Key contributions to public offers, Multi-SIM & eSIM, Roaming Like at Home (European Regulation), Fair-use policies, and data usage analysis • Strategic Contributions: Spearheaded 5G initiatives and cost optimization efforts • Billing Logs Migration Lead: Delivered robust solutions for billing log migration

Exploration of smartstore roles and activities, overseeing digital support, reporting, stock and merchandising management, and responsibility for cash operations, including the design of automation tools.

Objective : Automation of the dashboard and development of a usage mapping for Orange’s Wi-Fi Context : As part of the "Always Best Connected" initiative, Orange’s Wi-Fi team deploys advanced infrastructure, delivering services and applications that provide unmatched user experience and enriched connectivity for our customers, both consumer and business. Achievements : • KPIs and Data Mining • Requirement Gathering • Data Automation, Big Data Project • Automated Dashboard Implementation Transversal realisations : • Survey targeting • Usage mapping • Strategic Contributions (EAP-SIM, new Livebox...)