Lanyan Hu

Collaborate with Paris-based brand design agencies, such as FutureBrand, Lonsdale, Extreme, Shortlinks to create and optimize the packaging design, graphic charters, including creation of illustrations and logo design, image editings. Advise a Chinese start up in building a sports drink brand: brand strategy, marketing research, naming, visual identity, and packaging design. Collaborate with In Spirit Design agency to modernize a well-established Chinese soft drink packaging.

Created FMCG packaging layouts and images for ALDI Australia, conceived illustrations from sketch to finish, for various consumer products in the food and beauty sectors. Assisted ALDI China in various packaging projects, including a Silver Vertex Award 2021 winning packaging (logo design and custom illustration). Art direction of food photoshoot: scene sketching, elaborate photographic universe and work in the studio with the photographer and food stylist.

Created and developed variety of packagings and expanding collections for Carrefour, Intermarché, Lidl, Panzani, Lactalis.

Created the iIllustration for Johnnie Walker Year of the Rooster Limited Edition packaging. Produced for Mediaperformance online advertising, banners, newsletters and in-house marketing graphic supports such as presentations and illustrations.

Created and led GAP REMIX Project book 2015 and 2014: Visual identity, art direction, editorial design, image editing, and post-production. Collaborated with the team on photo production for adidas: art direction, set design for product shooting, image editing and layout design. Directed In-store art installation for various brand boutiques from concept to production.

Layout the regional sustainable tourism situation reports of the Caribbean, Asia-Pacific and southern Africa regions, in English, French and Spanish based on the English versions, to facilitate the launching of a report series in English by the Global Partnership for Sustainable Tourism potentially entitled, “Advancing Sustainable Tourism: Regional Progress Reports”, in accordance with the UN Graphic Charter and the Branding Guidelines of the Global Partnership.

Created sliders for the new website http://www.up4.fr/

Created and designed branding guidelines and communication supports for the United Nations Environment Programme « Global Partnership for Sustainable Tourism ».

Designed product packaging, visual elements and logotype for key account clients such as Intermarché, Shneide's.

Redesigned the graphic elements of the Brandbook, created product packaging