Lara Curcuruto

After collaborating for so many years in so many projects and business as a manager, I started working as Freelance experiencing collaborations with start ups and multinational companies. Main tasks: PROJECT MANAGEMENT: planning, organizing, and directing the implementation of Replatforming, CRM and Scaling up Digital Projects. Time and Budget Management. Able to interface with different divisions and/or different companies. E-COMMERCE & DIGITAL MARKETING Digital Marketing Strategies: Local Marketing- Google Ads and SEO- Social Media Marketing- CRM and E-mail Marketing – Content Marketing Online and Omnichannel Marketing and Sales Strategies: Product and Brand Marketing - Content Marketing- Partnership and Loyalty- E-Commerce Website design and optimization:-Design- Graphics & Design- Optimization/Maintenance GROWTH HACKING Growth Hacking and Digital Transformation Consulting Project Management Advisory

• Logistic Management: - Management of incoming and outgoing goods flows - Stock rotation Controlling - Drop shipping IT implementation and management - Customs and import/export management (orders to China) • Product Marketing Management: - Definition of the Products Offer of the web site: - Third parties products ranges - Pricing & special promotions (discounts, secret sales, Black Friday etc) - Market place channel implementation • Customer Service Management: Customer issues management with operations team with focus to the customer experience, including resolving problems and complaints and give customers feedback • Organization and HR Management: - Analysis, project and implementation of the start up organizational processes, with focus on improving quality, productivity and efficiency. - People and talent selection and recruitment

I was responsible for implementing the Commercial Policy through: • Product Marketing Management: o Definition of the Products Offer of the web site: • products ranges • stock fulfilment and drop shipping procurement / stock rotation • pricing & special promotions (discounts, delivery promotions, financial facilities) o Definition of Commercial Agreements with Suppliers and Vendors: • marketing plans and contributions • Internal & external advertising: newsletters, banners, micro sites, lead generation campaigns, dem with external databases, CRM activities • Activities on market place (Ebay) and Partners (Privalia, Groupon) o KPI management and control: turnover, gross margin, ebit, traffic conversion rate. o People and MBO management of 7 product managers • B2B & B2C Business Development: o Special Sales Programs for B2B and B2C Channel development • Web Marketing Management: o Definition of Traffic Acquisition strategies: SEM, Display, Price Comparison Sites, Market Places, Social Media o Co-marketing activities: Adwords bids management • Content Management: o Definition of Rich Contents and Videos o Special B2B Contents (B2B Customer Journey) o Definition of Monclick Magazine contents o SEO copywriting

I was responsible for the main range (that was in common with all stores) of audio/video and photography products. I managed a team of buyers and was functional responsible for the consumer electronics teams in the Italian stores (during that time there were 5 Fnac Stores throughout Italy). I defined Commercial Agreements with Vendors and was responsible for turnover, gross margin and stock rotation indicators.

I was in charge of three Business Units during my stay in Actebis: networking, supplies, all the Hewlett Packard Business (printers, pc and notebooks, servers, networking) I managed teams of 3 to 7 brand managers (the HP one) and was responsible of purchasing and product marketing activities for those brands.

I was responsible for arranging products ranges (threads, accessories), define pricing, dealing with the factory placed in Lucca