Lara E.

Head of Product

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

Product ManagementData AnalysisCRMHubspotNotionJiraUser ResearchDesign Thinking

Langues

Français (Maternelle)Anglais (Courant)Espagnol (Courant)

À propos

Introduction

Head of Product with 5+ years in B2B SaaS, specializing in customer onboarding optimization and data-driven product strategy. Reduced adoption time from 8 to 2 months while managing 100+ enterprise accounts including Saint-Gobain and EDF. Expert in product management, UX discovery, and translating customer insights into high-impact solutions using agile methodologies and analytics tools like Amplitude and HubSpot.

Liens

Expérience de travail

HumanCraft

mars 2025 - Présent

1 an 8 mois

Paris, France

Head of Product

sept. 2025 - Présent

1 an 2 mois

Paris, France

Product Manager

mars 2025 - Présent

1 an 8 mois

Paris, France

➤ B2B Saas Matching

Head of Customer Onboarding & Product Owner

Workelo - Onboarding & Offboarding

janv. 2023 - mars 2025

2 ans 3 mois

Paris, 75002

➤ B2B Saas Employee Experience 1️⃣ Led Customer Onboarding Team • Optimized onboarding processes to accelerate product adoption and enhance ROI, reducing average adoption time from 8 months to just 2 months • Developed a segmented onboarding journey tailored to diverse customer profiles, resulting in the creation of three distinct service packages: Self-Service, Essential, and Enterprise • Redesigned the onboarding journey to be milestone-driven, incorporating key stages such as Kick-off, Scope Definition, Design Thinking Workshops, Trainings, Webinars, Go Live, ... • Implemented reporting and analytics systems (e.g., Amplitude, HubSpot) to monitor key performance indicators, including CSAT, Time to Value (TTV), and Activation Rate • Fostered interdepartmental alignment with Sales, Tech, and Product teams by streamlining CRM implementation, defining technical integration requirements (API or flat file exchange), and managing backlog on Notion • Recruited, led, and developed a team of Customer Success Managers, utilizing OKRs to drive performance and ensure alignment with strategic goals 2️⃣ Product Owner • Aligned product strategy with customer insights by shaping the development roadmap and product sprint planning, directly boosting customer satisfaction as reflected in improved NPS scores • Refined the Discovery-to-Delivery process through user research, clear specifications and data-driven analysis, ensuring product decisions aligned with customer needs • Proactively monitored competitors and tech trends to spot innovation opportunities 3️⃣ Managed Strategic Accounts • Drove MRR growth of key accounts in retail, healthcare, IT and finance through upsell, cross-sell and API integration • Cultivated relationships with C-level executives, securing their sponsorship

Customer Success Manager

Workelo

janv. 2020 - déc. 2022

3 ans

Région de Paris, France

Managed over 100 accounts including industry leaders such as Saint-Gobain, EDF, Eiffage Construction, Bel Group, Crédit Mutuel Arkéa, Edenred, Webhelp, Arkopharma, ... guaranteeing client satisfaction and retention

Digital Transformation, HR & Change Management Consultant

Wavestone

mars 2019 - août 2019

6 mois

Région de Paris, France

➤ Management and Digital Transformation consulting firm 🎯 Key Achievements > Performance Evaluation & Strategy: Assessed the efficacy of the outsourced language-assessment solution, EasyRecrue, analyzing cost engagement, utilization, and its impact on the firm’s brand image. Recommended strategic adjustments for optimal deployment. > Systems Analysis & Optimization: Led functional testing and gap analysis for the new Applicant Tracking System (ATS), SmartRecruiters, ensuring seamless integration and functionality tailored to business needs. > Data Analysis & Reporting: Developed and standardized KPIs and calculation methods to enhance the accuracy and consistency of reporting. Also modeled the integration with Application Programming Interfaces (APIs) to streamline data processes. > Training & Development: Designed and implemented training programs to foster buy-in and engagement during the pilot phase of new system implementations. > Recruitment Process Leadership: Managed high-level recruitment processes across diverse sectors including Energy & Transport, Supply Chain, Change Management, and Marketing & Communication, enhancing recruitment efficiency and quality.

Talent Acquisition Consultant

UPTOO

sept. 2018 - mars 2019

7 mois

Paris, France

➤ Recruitment agency in Sales Force 🎯 Key Achievements > Recruitment Excellence: Conducted full-cycle recruitment processes, from proactive talent identification (headhunting) through to conducting pre-selection interviews, ensuring a high-quality candidate pipeline. > Strategic Initiatives: Actively participated in internal projects and strategic brainstorming sessions aimed at enhancing talent retention strategies, contributing innovative ideas that supported UPTOO’s growth and employee satisfaction. Recruitment scopes: IT & Digital

Customer Experience Manager

Nestor Paris

déc. 2017 - janv. 2018

2 mois

Région de Paris, France

➤ Foodtech start-up 🎯Key Achievements > Customer Service Management: delivered advice to customers on menus and services in company; > Complaints management; > Implementation of new processes to improve the quality of the Customer Service; > Analysis of customer data to increase retention rate and brand awareness.

B2C Salesperson

ALAIN FIGARET

juin 2016 - juil. 2016

2 mois

Paris, France

➤ Ready-to-wear brand 🎯 Key Achievements > Greeting customers and ascertaining what each customer wants or needs; > Opening and closing cash registers; > Managing inventory stocks.

Back Office

Schneider Electric

juin 2015 - juil. 2015

2 mois

Région de Madrid, Espagne

➤ Global leader in digital energy solutions and automation


Formation

Vrije Universiteit Amsterdam (VU Amsterdam)

International Business & Economics (Exchange Semester)

2018 - Présent

8 ans 10 mois

The Design Crew

Product Management & Product Design

2024 - 2024

3 mois

Le Wagon

Web Development

2023 - 2023

3 mois

IÉSEG School of Management

International Business & Economics, Management

2014 - 2020

7 ans

Universidad Nacional del Sur

Management & Entrepreneurship (Exchange Year)

2016 - 2017

2 ans

Centre Madeleine Daniélou

High School Diploma, Baccalauréat Economique et Social

2011 - 2014

4 ans


Licences et certifications

Test of English for International Communication (TOEIC) score : 975/990

Délivré le : nov. 2025

Certifié par ETS EMEA

Concepteur développeur d'application web - Niveau 6

Délivré le : nov. 2023

Certifié par Le Wagon

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