Lara Pelissier Aillaud

Consultant supporting brands with digital growth, eCommerce strategy, and performance optimization. Delivered digital audits, UX and CRM recommendations, and omnichannel roadmaps for B2C and B2B clients. Improved online performance through SEO, paid media, content strategy, and AI- based analytics. Led workshops and coordinated internal and external teams to drive measurable growth and efficiency.

Global eCommerce and digital strategy lead for a €50M premium cycling brand. Oversaw online revenue, UX, and international expansion across North America, Europe, APAC, and LATAM. Increased online revenue by €5M (+10% YoY) through optimized acquisition mix, UX redesign, and performance marketing. Delivered a 15% traffic increase and higher conversion rates with a structured CRO and media ROI program. Led migration to Salesforce Commerce Cloud, reducing cart abandonment by 12% and checkout time by 20%. Managed a team of 10 across digital marketing, UX, CRM, and eCommerce operations in multiple markets. Expanded eCommerce presence in the US, Canada, Europe, and Australia with localized strategies. Reinforced brand visibility and positioning through global PR, influencer partnerships, and digital campaigns.

Consultant supporting brands with digital growth, eCommerce strategy, and performance optimization. Delivered digital audits, UX and CRM recommendations, and omnichannel roadmaps for B2C and B2B clients. Improved online performance through SEO, paid media, content strategy, and AI- based analytics. Led workshops and coordinated internal and external teams to drive measurable growth and efficiency.

Product and eCommerce lead for a €31B logistics group, managing the development of a unified B2B/B2C sales platform. Digital Sales Platform: Defined product roadmap and led cross-functional delivery of a unified eCommerce solution serving enterprise clients and individual customers. Agile Delivery: Directed IT sprints with a 30-person dev team, delivering 15+ features in less than 12 months (checkout, account management, order tracking). Stakeholder Alignment: Acted as a bridge between marketing teams and IT, ensuring platform adoption across multiple business units. Defined the product roadmap to optimize the digital sales journey for businesses and individual customers. UX Leadership: Led UX team to optimize the digital sales journey, enhancing usability and conversion for both B2B and B2C customers. Conducted market research and competitive analysis to shape eCommerce platform strategy and feature development.

Led digital transformation and eCommerce acceleration for a heritage footwear brand (€9.5M revenue). Revenue acceleration: Grew online sales by +75% within 8 months, contributing €0.9M incremental revenue via performance marketing and CRM. Replatformed from Magento to Oxatis, cutting page load time by 40% and boosting checkout conversion by 18%. Opened new sales channels by launching marketplace partnerships: Zalando, Amazon adding approximately 15% to DTC revenue. Increased repeat customer rate through segmentation and automated email campaigns (Mailchimp). Delivered a unified brand and retail strategy across physical and digital channels. Built and managed a team of 6 across digital, marketing, and eCommerce operations.

Global digital and brand lead for a maternity fashion retailer (£22M revenue, 80% online), driving expansion across Europe and the US. Drove 20% YoY online revenue growth for 8 consecutive years through SEO, paid media, CRM, PR and UX optimization. Rolled out localized eCommerce and marketing strategies in 5 new markets (US, France, Germany, Spain, Nordics), contributing £6M incremental revenue. Directed global PR and social media, boosting reach to 1M+ followers and generating earned media coverage. Royal and celebrity endorsements. Led site UX redesign that improved mobile conversion by 22% and increased average order value by 15%. Designed and led the launch of new retail stores in France, UK, and Dubai, ensuring brand consistency and seamless customer experience across locations. Organized high-profile photoshoots and events with key partners, enhancing brand visibility and engagement. Grew team from 3 to 14 (performance marketing, CRM, content, PR/social), implementing KPIs and scaling cross-border collaboration.