Larissa Ayón

Senior Art Director | Branding & Motion Design

Salary / Daily rate

Berlin, Germany

Freelance

Can come onsite

Skills

ShopifyE-commerce WebsitesBranding StrategyGraphic DesignWeb DesignMotion DesignWebflowWordPressNotionCommunication CampaignVideo & FilmEmailingVisual IdentityWebsites

Languages

English (Native)French (Native)Spanish (Native)German

About me

Intro

Art director and digital designer with over 7+ years of experience. With a strong interest for branding, UI/UX and graphic design— I help startups build unique brand identities, design easy-to-navigate websites and create digital and offline assets. www.larissaayon.com

Links

Work experience

Art director and digital Designer

Freelance (Self employed)

Oct 2019 - Present

6 years 9 months

Berlin, Germany · Remote

As a freelance digital designer specializing in branding, UI/UX, motion design, and social media I have collaborated with individuals who launched their brands, early-stage start-ups, small e-commerce/ drop-shipping companies, design studios, advertising agencies, and also big corporates with in-house agencies. (Antler FR, Gladia, Vitavalia, VINCI Immobilier, VINCI Immobilier Conseil Bronx Agency, Next Momentum, Brandorphine, Ayah Brands, Becoeco, Jjivanamaya) My main tasks are to: - Conceptualize and design digital assets for web and social media channels - Create engaging newsletters and compelling presentations to drive sales - Produce creative brochures and promotional materials to generate brand awareness - Manage UI-UX projects end-to-end, in order to deliver satisfying results for clients - Work alongside with design agencies in Paris, helping them create content for big clients and long-term projects.

Web and Motion Designer

VINCI Immobilier

Nov 2020 - Aug 2023

2 years 10 months

Paris, Île-de-France, France · Hybrid

VINCI Immobilier is a real state company operating all over France, which is also part of the international renown concessions group VINCI. They focus on building housing in the most eco-friendly way possible. I work in the in-house design agency and my responsibilities are to: - Pioneer all motion design projects; be it from national campaigns, to social media sponsored content, to create visual/motion content for the company's website. - Collaborate with the UX team in order to make constant improvements to the companies website. - Design newsletters and landing pages for internal clients. - Develop engaging visual presentations and content for social media campaigns

Junior Art Director

DESDOIGTS ET ASSOCIÉS

Aug 2018 - Jul 2019

1 year

Ile-de-France, France · On-site

Desdoigts et Associés it's a design agency focused on branding. Among their clients, Lazartigue, ESKA, La belle Iloise, Clarins, Woodeum, St Rémy, Nicolas Feuillatte. During my year there, I: - Led all digital projects including UI/UX. - Created packaging, branding & editorial design. - Crafted innovative art direction and visual strategies. - Utilised a holistic approach to build brand identities. - Researched, designed and implemented visuals that drove key initiatives.

Junior Art Director

Milk and Cookies

Sep 2017 - Dec 2017

4 months

Brussels Area, Belgium · On-site

Milk and Cookies is an art and design studio based in Brussels and Gent. Among their clients, they have Oscar and the Wolf, Diesel, Greenyard, la fille d'O, Prada, Marina Yee, etc. While working at the studio, I: - Created innovative graphic design solutions for food packaging - Crafted visual identities and websites which enhanced the customer experience - Optimised visuals to create unified, cohesive brand presence

Junior Art Director

CROWD

Jun 2017 - Sep 2017

4 months

Barcelona Area, Spain · On-site

Crowd studio is a creative studio based in Barcelona, working with OFFF Festival, ADG Laus Awards, Art Directors club festival, Mascoteros, etc. During my internship there, I: - Created motion graphics and animations for a design award ceremony in Barcelona - Developed visuals across a wide range of branding projects, including logo design and print assets in order to repurpose content and amplify brand messaging


Education

École Intuit Lab

Master's degree, Art Director in visual communication and digital design

2017 - 2019

3 years

École Intuit Lab

Bachelor's degree, Design and Visual Communication

2015 - 2017

3 years

Universidad Americana (UAM)

Design and Visual Communication, Design and Visual Communications, General

2012 - 2015

4 years

Skills: Adobe Creative Suite


Licenses & certifications

Prompt Engineering for ChatGPT

Issued: May 2024

Certified by Vanderbilt University

Front-End Development

Issued: Aug 2020

Certified by SheCodes

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