
Larissa Ayón
Senior Art Director | Branding & Motion Design
Salary / Daily rate
Berlin, Germany
Freelance
Can come onsite
Skills
Languages
Work experience
Art director and digital Designer
Freelance (Self employed)
Oct 2019 - Present
6 years 9 months
Berlin, Germany · Remote
As a freelance digital designer specializing in branding, UI/UX, motion design, and social media I have collaborated with individuals who launched their brands, early-stage start-ups, small e-commerce/ drop-shipping companies, design studios, advertising agencies, and also big corporates with in-house agencies. (Antler FR, Gladia, Vitavalia, VINCI Immobilier, VINCI Immobilier Conseil Bronx Agency, Next Momentum, Brandorphine, Ayah Brands, Becoeco, Jjivanamaya) My main tasks are to: - Conceptualize and design digital assets for web and social media channels - Create engaging newsletters and compelling presentations to drive sales - Produce creative brochures and promotional materials to generate brand awareness - Manage UI-UX projects end-to-end, in order to deliver satisfying results for clients - Work alongside with design agencies in Paris, helping them create content for big clients and long-term projects.
Web and Motion Designer
VINCI Immobilier
Nov 2020 - Aug 2023
2 years 10 months
Paris, Île-de-France, France · Hybrid
VINCI Immobilier is a real state company operating all over France, which is also part of the international renown concessions group VINCI. They focus on building housing in the most eco-friendly way possible. I work in the in-house design agency and my responsibilities are to: - Pioneer all motion design projects; be it from national campaigns, to social media sponsored content, to create visual/motion content for the company's website. - Collaborate with the UX team in order to make constant improvements to the companies website. - Design newsletters and landing pages for internal clients. - Develop engaging visual presentations and content for social media campaigns
Junior Art Director
DESDOIGTS ET ASSOCIÉS
Aug 2018 - Jul 2019
1 year
Ile-de-France, France · On-site
Desdoigts et Associés it's a design agency focused on branding. Among their clients, Lazartigue, ESKA, La belle Iloise, Clarins, Woodeum, St Rémy, Nicolas Feuillatte. During my year there, I: - Led all digital projects including UI/UX. - Created packaging, branding & editorial design. - Crafted innovative art direction and visual strategies. - Utilised a holistic approach to build brand identities. - Researched, designed and implemented visuals that drove key initiatives.
Junior Art Director
Milk and Cookies
Sep 2017 - Dec 2017
4 months
Brussels Area, Belgium · On-site
Milk and Cookies is an art and design studio based in Brussels and Gent. Among their clients, they have Oscar and the Wolf, Diesel, Greenyard, la fille d'O, Prada, Marina Yee, etc. While working at the studio, I: - Created innovative graphic design solutions for food packaging - Crafted visual identities and websites which enhanced the customer experience - Optimised visuals to create unified, cohesive brand presence
Junior Art Director
CROWD
Jun 2017 - Sep 2017
4 months
Barcelona Area, Spain · On-site
Crowd studio is a creative studio based in Barcelona, working with OFFF Festival, ADG Laus Awards, Art Directors club festival, Mascoteros, etc. During my internship there, I: - Created motion graphics and animations for a design award ceremony in Barcelona - Developed visuals across a wide range of branding projects, including logo design and print assets in order to repurpose content and amplify brand messaging
Education
École Intuit Lab
Master's degree, Art Director in visual communication and digital design
2017 - 2019
3 years
École Intuit Lab
Bachelor's degree, Design and Visual Communication
2015 - 2017
3 years
Universidad Americana (UAM)
Design and Visual Communication, Design and Visual Communications, General
2012 - 2015
4 years
Skills: Adobe Creative Suite
Licenses & certifications
Prompt Engineering for ChatGPT
Issued: May 2024
Front-End Development
Issued: Aug 2020