Laura Amendola

Partner with clients to lead strategic marketing initiatives to boost brand visibility, streamline marketing operations, and drive growth across diverse industries including Finance, Technology, Consumer Goods, Entertainment, Travel, and Education. ♦ Strategic Planning: Create and execute customized marketing strategies that combine research and creativity, to provide an actionable roadmap for achieving successful initiatives. ♦ Digital Optimization: Oversee website restructuring and digital strategy execution that enhances online presence and user engagement. ♦ SEO Copywriting and Content Development: Create and manage SEO-optimized content to improve search engine rankings that attract target audiences. ♦ Communications and PR: Design and execute PR and branding strategies to position clients as industry-leading voices, resulting in elevated brand recognition. Clients include: Skribix (Getaround), Northrop & Johnson, Ecole Montessori Papin, Gusto Studio, RJ Walker & Co. (Capchase, Aquiliance, Pennington Partners), Mr. Beast, Quadrille Ingénierie

Drove the development and execution of account-based marketing (ABM), event marketing, and digital marketing strategies to enhance partner and field engagement across France. Collaborated closely with sales and cross-functional teams to shape go-to-market plans and deliver high-impact campaigns that support revenue growth. ♦ Instructed and collaborated closely with external agencies to ensure alignment and high-quality delivery of marketing campaigns and events. ♦ Coordinated cross-functional teams internally to activate Cisco marketing programs including digital campaigns, webinars, sponsorships, and customer outreach. ♦ Managed operational aspects such as planning, budgeting, execution, analysis, and reporting to optimize marketing impact and revenue growth. ♦ Supported continuous improvement by analyzing program results and recommending enhancements based on revenue marketing methodologies.

Advised on special projects aimed at transforming marketing, data, CRM, and digital optimization tools for global clients at a data-driven marketing company under Publicis Groupe. ♦ Accompanied Les Cinemas Pathé Gaumont (LCPG) throughout their project journey through customized analysis, market landscape, workshops, IT capabilities, CRM solutions, and contact strategy for a personalized overhaul of their customer loyalty program. ♦ Spearheaded the competitive benchmark analysis of the current major industry players. This provided a deep dive into best practices, what to avoid, and critical creative features to inspire and aid in the strategic redefining of customer fidelity and engagement at LCPG. ♦ Defined a new roadmap of customer contact strategy which included target audience, content advice, timing, triggers, and client benefit to maximize reach and retention.

M Science is a portfolio company Jefferies Financial Group, Inc.. Assisted in developing marketing growth strategy, lead campaigns, and sales enhancement initiatives for a start-up, B2B data-driven research and insights company under a division of Jefferies Financial Group Inc. Translated product information into the collateral for sales. Liaised with team members to devise an adaptive sales approach for the brand keeping in view the full product assortment, marketing plan, and distribution. ♦ Facilitated brand and product awareness for IR sales team prospects and current clients. ♦ Pioneered posting of full social media gathering, image development, design, copy and posting ♦ Key collaborator to the sales team, external marketing operations, and internal product collateral. ♦ Managed the integration of Saleshub in HubSpot for the sales team ensuring the Salesforce link and sales needs were properly connected. Drove engagement of 8 campaigns through 4 social media channels. ♦ Launched an external weekly newsletter that created generous sales leads and interest.

Maintaining a focus on operational efficiency, established efficient workflow processes, monitored daily productivity, and implemented modifications to improve personnel effectiveness. Delivered operations and marketing support for the commercial & industrial lending (C&I) NY team of commercial bank with $30Bn in assets. ♦ Developed quarterly middle-market commercial and industrial lending business reports for senior management, providing detailed reports on monthly & yearly financials, upcoming projections, and KPI. ♦ Presented numerous Excel spreadsheets for credit administration to track loans and handle post-closing actions including liaising with clients for the processing and execution of loan requests. ♦ Designed pitch books for client meetings, marketing material for events and maintained quarterly data. ♦ Directed modifications in loan system projects; including process mapping, information storage and report generation across teams stimulating operational performance.