Laura Daniela Arias

– Co-manage optimization of a $130K+ daily budget spend, maximizing returns. – Advance initiatives beyond traditional user acquisition, including large-scale UGC campaigns customized for the US and Japanese markets. – Challenge the hyper-casual mindset by championing quality-driven experiences for the portfolio's top-grossing game-spearheading celebrity-designed in-game events, high-profile launch campaigns on AAA channels like Twitch, and sponsorships of key industry events to elevate not only game but company brand perception and expand audience reach

– Brought Hack the Block to live. The first PBW hackathon version to reach 400 registrations (2x vs prev year) and delivered a high-quality experience that sponsors that wanted to leave due to past year's negative experiences (XRPL, Solana) decided to stay and sponsor future editions. I revamped the value proposition of this event, rebranded it and enhanced website and communications of this version. – Brought over 1K participants worldwide to the first online hackathon and executed successfully despite joining after its kick-off. Had to deal with inherited challenges with stakeholders -who had no experience running neither IRL or digital hackathons of this scale-; So basically owned up their work and kept it going because, I am no quitter and the show must go on.

– Social Game that empowers players to discover their passions and transform them into vocational alignment – Co-created the value proposition & business model for the Social Game DApp. – Defined the company's core purpose and long-term vision. – Cultivated a creative, impact-driven, and collaborative team culture while optimizing workflows. – Created investor and stakeholder materials. – Established the basics of the game's tokenomics framework. Represented Gaima World at global industry events.

– One of the 200 guests of Zuzalu, Vitalik Buterin's experimental "pop-up city" in Montenegro. – A two-month curated community bringing together global innovators in Al, Web3, and longevity to test intentional, bottom-up community building and accelerate new social and technological models

– Manage client relationships and communications, showcasing team results – Direct SEO strategy aligned with client business goals – Coordinate cross-functional teams (SEO on-page/off-page experts, writers, developers) to deliver high-quality, timely content – Provide strategic advisory to clients. Develop outbound strategies to drive new client acquisition

– In charge of finding new business opportunities in Slang's 7 most challenging industries. I was the first person in the company to consistently over-achieve their KPIs since my first month on board. – I was not learning enough or earning enough so I left

– We are democratizing conscious parenting and investing on the future of humanity by nourishing the EQ of today's youth.

– Greenwave was a device to harness energy from human movement at large scale via a carbon-negative floor tile. In 2019 judges highlighted it was too expensive to be scalable. Amazingly enough, nowadays the Japanese Government, one of the most innovative governments worldwide, is deploying this same device throughout the country.

– One of the 20 artists selected from worldwide applicants to be part of UCLA's China Arts Fellowship Program. I worked at the International Communications Department for the Shanghai Dramatic Arts Center. In charge of the communications and experience design for the 30+ international creative companies participating in the Shanghai International Theatre Festival of 2019.

– Developed an athlete's mindset from the age of 9. "I can't, I have dance" became my most common phrase. While other kids looked for leisure, my motivation and happiness was always to return to the studio. – Learnt the value of hard work, consistency, humility, and discipline from a young age. The first to arrive to dance training and the last to leave. Maintained a 6 a.m. to 11 p.m. routine for years. – Now science backs it up. I attained a higher level of resilience, adaptability, data processing, problem-solving skills and neuroplasticity than the average person. So through many years of hard work, discipline and consistency I've rewired my brain achieving cognitive and neural resilience that no diploma or elite institution in the world can match. There are things you can't be given, but gain only through direct experience.

– MasBien was an E-Commerce B2C startup. I developed the digital marketing strategy, led the design team for campaign construction, and handled all copies and sales campaigns that helped us achieve the company's growth goals of a 20% monthly sales increase. Worked as well in Community Management and Brand Alliances

– Client relationship manager and service designer for luxury travel agency, creating curated experiences for Ivy League MBA students from Harvard, MIT, Columbia, NYU etc.. traveling to Colombia for their Spring Break.

– Through Design Thinking methodologies, we redesigned the advertising service of El Tiempo Casa Editorial, leading newspaper in the country. – strengthening its comparative advantage via MR, identifying new ICP and market penetration opportunities. Proceeding to developing an MVP and testing Product-Market Fit.

– Co-led the redesign of the S&OP process for the Andean region (Peru, Colombia, Ecuador, and Bolivia), transforming day-to-day operations across all levels from General Management and Directors to factory teams. The initiative strengthened regional strategy, execution, and performance, improving Forecast Accuracy by 4% and generating millions in savings and efficiency gains at a regional scale. – Supported the 3PD model redesign in Colombia, optimizing logistics and operational efficiency. – Pushed forward the implementation of Solar Panels and energy efficiency projects in distribution centers by connecting the company to the final provider. Identified and exposed a corruption case within the sourcing team, where inflated solar panel prices had stalled the project. Through independent research and supplier outreach, uncovered significantly lower market rates—enabling project reactivation and preventing major financial losses.

– Based on The Execution Premium by Robert Kaplan and David Norton, I worked on redesigning the Business Strategy for Nobel Impresores, the leading graphic design company in Barranquilla. We developed a Management System to Integrate the Strategy Planning of the Company with its Operational Execution and strengthen its competitive advantage. Improving the business architecture and its workflow, redesigning the compensation system to stimulate employee performance, and overall optimizing processes

– My first job at 17, I worked with a market research startup founded by MIT graduates who were expanding into the Colombian Market. – We researched the viability of hotel construction projects throughout Colombia. I provided market research support, was in charge of translating final documents to present to investors.