Laura Bettoni

– Promoted to lead the full brand strategy for France, with ownership of marketing budget and P&L. – Designed, orchestrated and executed omnichannel campaigns spanning brand equity, product launches, sustainability initiatives and experiential activations across all owned, paid and earned channels. – Acted as strategic advisor to senior leadership on market trends, consumer insights and competitive landscape. – Led a multifunctional team of 5 talents across marketing, e-commerce and communication in a collaborative, values-driven culture.

– Promoted to oversee the integrated marketing and communication strategy for France across B2B and B2C. – Defined and executed plans with focus on brand awareness, sustainability and digital growth. – Managed media and PR agencies and a team of 3 spanning marketing, e-commerce, communication and social media.

– Joined Davines France to build and own the local marketing plan from the ground up. – Defined strategy, managed budget and led the first steps of the brand's omnichannel development in the French market. – Managed a team of 1.

– Developed a global natural haircare range from innovation to go-to-market. – Led international 360° brand strategy covering brand equity, positioning, pricing, assortment and launch plans. – Worked cross-functionally with product, content, commercial, sustainability and regional teams worldwide.

– Led the national launch of two new product categories, contributing 12% of total brand revenue. – Managed a promotional budget of 400K€ across ATL and BTL activations.

– Managed hair color and haircare categories across digital activations, commercial campaigns and trade marketing.

– Events planning and management of attendances