Laura Briant

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - Implementation of the marketing / branding strategy - Implementation of marketing action plan - Building customer acquisition systems - Strategic, competitive and commercial intelligence - reporting 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - SEO optimisation - Website redesign 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 - Implementation of the communication strategy - Drawing up an editorial schedule and communication plan - Creation of content - Promotion of social networks 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗛𝗮𝗻𝗮𝗯𝗶 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 - Managing and leading internal communication channels - Proposing and coordinating activities and events - Gathering summaries of assignments and customer testimonials - Collecting feedback from team members 𝗛𝗥 - Sourcing freelancers - Qualification interviews and shortlisting of identified profiles - Key contact throughout the process 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 - Formalisation of the onboarding process - Internal communication on the arrival of new freelancers - Coordination of the mentoring programme - Monitoring the successful integration of freelancers

- Lead generation - Direct and indirect prospecting - Demos for prospective customers - Negotiating and selling - Customer follow-up - Drafting sales documents - Implementation of inbound marketing - Implementation of sales and marketing strategy - Sales and competitive intelligence - Reporting - Content creation and translation - Market research - Invoicing

- BtoB and BtoC sales of indoor and outdoor lighting - Drawing up quotations - Responding to calls for tender - Telephone prospecting - Organising events - Creating catalogues - Building customer loyalty - Checking supplier invoices - Using EBP

- Prospecting - Market research - Competitive intelligence - Monitoring the import-export documentary chain - Creation of supplier selection and customer complaint forms - Use of SOLUNE ALTA

- English/French website translation - Market research - Prospecting - Competitive intelligence - Creation of marketing documents - Content management for French and English websites