Laura Brown

BROWN & PERRY celebrates the art of giving and receiving through experiences creating limited editions of cristal pieces.

- Led the strategic deployment of the planexpo CRM across the organization (10+ employees / 600 + clients), streamlining commercial and operational workflows, reducing process-related costs, and accelerating decision-making. - Successfully optimized lead management, client retention, and revenue tracking while improving team productivity by +25%. - Oversaw end-to-end planning and execution of high-impact trade shows and exhibitions generating over €3M in annual revenue. - Managed and developed a cross-functional team of 6 event professionals, driving performance, accountability, and operational excellence. - Built strong partnerships with key stakeholders and service providers to secure delivery quality, customer satisfaction, and sustainable growth.

- BRAND(ED): The little survival guide of a Liberian Black Woman in Paris (2020) - Un jour j'irai en Afrique / One day I will go to Africa (2022) - TANT PIS POUR LE TAF ou comment utiliser le vôtre pour devenir libre ? (2023)

As Founder & Director of Phoenix Brain Rising, I built and led a boutique strategy and growth agency dedicated to helping businesses accelerate and scale with purpose. We partnered with 50+ clients across Europe and Africa — from entrepreneurs and startups to established brands — to drive retail performance, brand development, and customer acquisition both online and offline. At Phoenix Brain Rising, we didn’t just consult — we delivered measurable growth. Our approach combined business strategy + growth execution to create sustainable impact, with expertise in: - Growth marketing & acquisition strategies - Conversion strategy & sales optimization - Brand positioning & strategic storytelling - Copywriting & customer experience design - Capacity building & performance coaching Our mission: turn business vision into results, while empowering teams to build long-term autonomy and competitive advantage.

Coach & Speaker – DC START Program Empowering entrepreneurs in digital strategy, business growth & innovation As part of the DC START entrepreneurship acceleration program, I coached startup founders and project leaders in building scalable digital strategies and sustainable business models. My role combined strategic mentoring, practical guidance, and project execution support. Key areas of contribution: 🔹 Digital Strategy & Market Positioning - Defined strategic vision and digital roadmaps aligned with business objectives - Conducted market research, competitive analysis, and technology benchmarking - Helped founders design and defend value propositions based on user insights 🔹 Business & Growth Planning - Built go-to-market strategies and digital acquisition frameworks - Structured business models, budgets, and operational action plans - Guided teams on performance metrics and growth levers 🔹 Digital Product & Technical Architecture - Designed digital solutions that align with technical and financial constraints - Evaluated human and technical resources required for execution - Introduced data-driven decision-making through analytics fundamentals 🔹 Marketing & Communication Deployment - Developed omnichannel digital marketing strategies (SEO, content, paid, social) - Structured editorial/content systems tailored to target audiences - Selected and coordinated key technology partners and service providers 🔹 Project Leadership & Transformation - Coached startups through delivery phases using agile project management - Supported digital transformation challenges internally and externally - Facilitated workshops, strategic reviews, and execution follow-up

Coachings during hackathon to teach brand development online.

Hybrid platform showcasing creative innovation and positive impact - Launched and led a hybrid physical/digital platform promoting social innovation through creativity, sustainability, and ethical business models - Designed programs structured around 4 strategic pillars: Creativity, Education, Sales, and Communication - Supported emerging brands in growth acceleration through curation, sustainability strategy, digital marketing, communication, and sales development - Built and engaged a community of 300+ brands and artists - Grew the audience to 4,000+ Facebook followers, 2,000+ Instagram followers and 5,000+ international newsletter subscribers - Conducted market analysis of 300+ innovative brands in fashion, design, and cosmetics with a focus on sustainability, circular economy, and digital transformation - Promoted craftsmanship and creative know-how, environmental responsibility, and social impact entrepreneurship within the creative industries

I designed and delivered interactive courses in Project & People Management, Entrepreneurship, Business Strategy, Data Research & Business Intelligence, and CSR — helping students develop the mindset and skills to drive innovation and positive impact in a global environment.

Conferences on sustainable Fashion & Luxury.

J'ai soutenu la marque et le directrice artistique dans les domaines suivants (en ligne et hors ligne): - Animations Commerciales - Opérations Commerciales - Opérations Marketing