Laura Cordrey

Worked at Azarus until its acquisition by Animoca Brands (October 2023). - Led Azarus’ evolution from a Twitch overlay engagement tool into a monetisable gamified advertising platform, delivering interactive campaigns for brands including Ubisoft and Logitech - Built and managed an 8-person cross-functional team spanning brand, community, game design, and communications - Led branding and launch of the $AZA rewards token, including go-to-market strategy and communications; supported exchange listings (Coinbase, Crypto.com) - Directed full website redesign, repositioning Azarus within the gamified engagement / Web3 space - Scaled creator and community ecosystem to hundreds of thousands of active players and millions of viewers - Supported CEO on investor relations, including pitch decks and fundraising materials

- Grew MAU by 80% through Twitch creator campaigns, reaching 4.4M viewers - Converted 20% of 500K peak concurrent viewers into platform members through a 6-figure sponsorship - Secured relationships with major American creator agencies

- Launched and scaled global community advocacy programs for Assassin's Creed and Rainbow Six Siege, collaborating with studio heads on rewards and engagement strategy - Delivered Ubisoft's EMEA executive report: 500+ members recruited, 90% engagement rate, 60M+ UGC reach in year one - Championed community voices, driving +85% positive sentiment and player advocacy across 14 markets

- Managed engagement strategy for Ghost Recon's 15M+ player community, online, offline and in the game - Designed and launched Delta Company, Ubisoft's first community advocacy program, announced live on stage at E3 2019 to 10M+ viewers - 10,000 applications from the US alone for limited spots. 130 members from 12 countries - Directed large-scale playtests and workshops, gathering feedback from hundreds of thousands of players to inform game development - Represented Ubisoft as official spokesperson at 20+ global conferences and live events (press, TV, live) - Pitched to retail sales teams (Walmart, Target, GameStop) to secure buy-in for Ghost Recon Breakpoint

- Pioneered BlaBlaCar's first-person brand narrative, producing 300+ assets across campaigns - Achieved a quarterly average of €5 CAC at 3% CTR and 2M impressions across 22 markets - Led creative content development during BlaBlaCar's global rebrand with Kyoto agency

- Promoted to the central brand and design team - Conducted a full SWOT review of the global design workflow; restructured operations, reducing ad-hoc design requests by 90% - Bridged the UK community work with the brand storytelling system that followed

- Built BlaBlaCar's UK community from zero to 1M members in a market with no brand recognition - Secured Live Nation as Official Ridesharing Partner for Latitude, Leeds, and Reading festivals - Delivered on-site festival activations: branded parking zones and community tents - Organised meetups and activations (200+ members), fostering grassroots advocacy - Achieved record CRM performance (35% open rate, 12% CTR), setting benchmarks for other markets