Laura Ghebali Boukhris

➢ Management of websites / apps bug corrections for GSMO’s 11 Areas (WW except US and Canada) ➢ Monitoring and coaching of international external suppliers to correct identified issues to ensure Microsoft Accessibility Standards (MAS) Compliance ➢ Regular report to Microsoft HQ on remediation progress ➢ Development of internal communication guidance for Marketing Roles to increase including regional newsletters, readiness session content in a box and website business owner training session ➢ Process development and specification for upcoming websites/app launch to comply with Microsoft Accessibility Standard (MAS) ➢ Pitch creation for Accessibility to entreprises

➢ Strategic recommendation on digital communication for SME and big companies in the following sectors : insurance, retail, health and high-tech. ➢ Creation and development of training in all subject related to the digital disruption (with possibility of customization according to needs) ➢ Speakers in conferences and digital related webinars (blog, social selling, online crisis management, website socialisation etc…)

- Preparation of pre sales proposals in all sectorsfor the complete Microsoft stack depending on the customers’ needs - Elaboration of strategic planning to develop partnership with major accounts for CRM, AX and Social products - Conducting change management to implement CRM and Microsoft Social tools while adapting content on intranet

Programming development:  - Development and management of 4 consecutive on and offline training programs targeted to over 200 people over 8 months in order to deliver the global strategy of MSN brand worldwide  - Creation and delivering of strategic workshops in 10 countries including Mexico, Brazil, Spain, Canada, UK, Italy, Germany, Singapore, India and Tokyo, directed towards sales and editorials in order to generate customized-out of the box solutions. 12 proposals approved. 95% satisfaction rate.  - Systematic quantitative and qualitative program evaluation: survey conception, assessment analysis and recommendations Budget handling:  - Management of 1Million $ budget: forecast expenses for each training program, vendor registration, invoice approvals, daily update of global budget file Project management  - Organisation of Americas’ Microsoft Executive Producers annual meeting in Bogota-Colombia (12 countries, 4 languages, 6 different Spanish languages, 60 people)  - Administration of the team’s international complex calendar  - Assisting with preparation of presentation materials Strategic analysis:  - Conception of strategic report about digital practices for each country of the Americas region  - Synthesis of Windows 8 applications available in the Americas Region and improvement suggestions to reach higher qualitative experience and a global coherence over the region Audience acquisition mission:  - Implementation of audience acquisition’s best practices from EMEA to the Americas region and development of new strategic projects with best cultural fits for the region  - Coordination and consolidation of all the projects related to the Fifa World Cup 2014 in the 13 MSN websites of Americas

- Daily preparation of press reviews - Writing of press releases and macroeconomic reports on a weekly basis - Processing of journalists’ request from both local and international newspapers - Organisation of press conferences and internal “product focused meeting” 

 Responsible for giving tours and explanations to the museum’s customers  Writing of French and Spanish translations of self-guided tour

- Responsible for social media strategy and execution - Preparation of advertising materials - Writing of articles to advertise luxury hôtels