Laura Maschio
SEO Content Writer | Content Strategy
Salaire / Taux journalier
Mulhouse, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
French SEO content writer and copywriter with 6+ years creating optimized content for 90+ companies. Specialized in brand voice development, technical B2B/B2C content across multiple industries, and bilingual content strategy. Ready to boost your organic visibility with data-driven, personalized content that converts.
Expérience de travail
SEO content writer + Copywriter (FR) | Content strategist (FR/EN)
Laura MaschioFreelance
juin 2018 - Présent
8 ans 5 mois
Mulhouse, France
Freelance digital communication company, specializing in SEO content. • Create and optimize SEO content in French (90+ happy companies, still counting) • Decide on the brand voice for companies with up to 500 employees • Craft personalized content for landing pages, blog posts and practical guides • Publish unique B2B and B2C content related to tech, health, career, culture and many more technical topics • Help small and medium-sized businesses create and implement their content strategy
SEO content writer
inSolus
avr. 2019 - janv. 2020
10 mois
Geneva Metropolitan Area · Remote
Company specializing in software, web and mobile engineering. • Wrote +200 SEO-optimized pages about computer programming, SEO and digital communication. • Used advanced SEO techniques (keyword research, internal linking, siloing, evergreen content, PBN, masterspin) • Integrated blog posts (WordPress + in-house CMS)
Helly Hansen
oct. 2016 - juil. 2018
1 an 10 mois
Munich, Allemagne
Customer Operations Supervisor - Europe
mai 2017 - juil. 2018
1 an 3 mois
Munich, Allemagne
Leading clothing brand for mountaineers, skiers, sailors and outdoor enthusiasts around the world. • Recruited and trained a team of 8 • Supervised the team in customer service management, sales support and logistics organization for the delivery of seasonal orders in Southern Europe (France, Italy, Spain and Portugal) • Guaranteed delivery of sportswear and workwear to +1000 B2B customers and the brand's 30+ flagship stores and outlets in Europe • Supplied the e-com stock replenishment for Europe
Customer Operations Representative
oct. 2016 - mai 2017
8 mois
Région de Munich, Allemagne
• Managed customer service, sales support and logistics for B2B customers in France (sportswear)
IT and Communication Manager
Quinting - Manufacture d'Horlogerie
nov. 2011 - mars 2016
4 ans 5 mois
Geneva Metropolitan Area · On-site
Independent watch manufacturer, responsible for the world's only 100% transparent watch. • Developed the marketing strategy • Wrote and designed all communication tools, web and print (FR/EN) • Tracked and reported on organic content performance • Handled media relations • Organized corporate events (Baselworld, GTE, press conferences)
Cultural sociologist
Manufacture - HETSR (HES-SO)
août 2011 - mars 2012
8 mois
Lausanne Metropolitan Area · Hybrid
The aim of this project was to introduce the general public to theater and opera. • Contributed to the establishment of a theoretical framework • Created an online platform to facilitate communication between the research team and the artists
Computing freelance
Laura MaschioFreelance
oct. 2010 - juil. 2011
10 mois
74890 Bons-en-Chablais, France
Independent IT services company. • Developed websites (WordPress) • Configured, secured and repaired computer systems for private customers
Formation
design et formations
Graphic Designer
2015 - 2016
1 an 1 mois
University of Geneva
Master
2009 - 2011
2 ans 1 mois
University of Geneva
Bachelor
2006 - 2009
3 ans 1 mois