laura pedroni

MVP of a platform streamlining the configuration and deployment of more than 800 instances of CMS experiences, customised for each 40+ L’Oréal sub-brands. - Designed an intuitive, user-friendly interface that reduced setup and deployment time from 3–6 months to just 1-2 weeks. - Collaborated closely with developers in an agile environment to rapidly iterate and deliver an MVP. - Audited and replaced the existing UI with a custom-tailored Design System, enhancing consistency and accelerating future development. - Created simple tools to enable marketers to understand, feed and steer AI- generated insights.

My portfolio: www.laurapedroni.com Password: welcomehome Advertising AKQA, R/GA, DIGITASLBI, STINKDIGITAL, BETC EURO RSCG PARIS. Design consultancies FJORD, ACCENTURE, NOD-A, CLASS35, AND DIGITAL, LITTLEVOICE. Specialist studios JASON BRUGES, MEMO AKTEN, PHYSICAL PIXELS, MEETROBOTS, WEIR & WONG, LOOP.PH, SEEPER, FABLAB AMSTERDAM. Banking ROYAL BANK OF SCOTLAND, EURAZEO INVESTMENT MANAGER, [NDA CLIENT (NEO BANK)] Real estate AVIV Consumer NIKE, SONY, B&Q, BACARDI, HOUSE OF FRASER, MICHELIN, JIO (Telecom India) Entertainment SECRET CINEMA, RUMPUS Infrastructure AUTODESK, SISTRA Startups SALESROOM, BUILDUPP

Responsible for the core revenue stream of Europe’s best known digital real estate marketplaces. Team management , hands- on Research and Design, short and long term Strategy. The challenge: Bringing several teams to align on a long term North Star vision and a progressive release roadmap across 3 different countries with their own products and tech stacks.

> Project 1: Definition of a super-app navigation and screens across platforms. The challenge: Keeping a consistant overall Design whilst bringing each individual element to its full potential. Portfolio: https://www.laurapedroni.com/project/super-app-telecom/ (password: welcomehome) > Project 2: Strategic definition + app flows of a loyalty, payment & e-commerce app.

Definition of a Responsive Web UI for Formula 1. The challenge: Rethinking screens, flows and interactions of an existing mobile app to fit browser specific requirements.

Salesroom, a video call platform for sales representatives, just concluded a round of funding and needed some help with the in- meeting experience. The challenge: Conducting user research, designing wireframes and involving the wider team in user research and discovery.

UX Design of the registration, purchase and validation of Eurazeo’s financial products (consumer facing + management software on Eurazeo’s side). The challenge: Lead Eurazeo’s UX processes, advise on best practices and tools, design and carry on stackeholders discovery workshops, design flows and wireframes.

Mapping & Information architecture (IA) analysis of a portfolio of apps to provide recommendations to unify those apps under a single IA.

𝐑𝐞𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 of 15 years old Autodesk Shotgun (Production management software supporting media production workflows) The challenge: Create a best in class user experience for a legacy product with 30k monthly active users + design and develop a new greenfield project as part of our offering. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 1) Prototypes of user flows and interactions in code, to rapidly test with users and iterate designed experiences. 2) Development of fully tested and highly reusable React components for our product Design System. 3) Development of production ready screens and flows to help our customers achieve their day to day jobs. Breaking down of design requirements into technical requirements to assess scalability and share work amongst the team. 4) Audit of a newly acquired app and recommendations to integrate it into our existing software and tech stack (coding standards, git standards and processes, testing coverage, project structure, design system, styling, tooling, etc), discussion with stakeholders to balance existing practices and latest industry standards. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧: 1) Research: Discovery workshops, interviews of users & subject matter experts, interview analyses, design research artefacts. 2) Design: App-wide pattern design and flows, Localised designs and flows, Wireframes. 3) User testing: Testing of designs with users through 2D designs, code prototypes, MVPs. 4) Design to Production: Agile work with developers for constant improvement of the design through to production. 5) Design Advocacy: Integration of developers and product support teams in user interviews and design jams, production of artefacts to communicate Research conclusions and gather immediate team feedback and concerns, North Star Designs to align teams. 6) Strategy: Recommendations for immediate focus and long term directions rooted in user understanding.

/ House of Fraser / > Migrating the company’s old online store to a new tech stack powered by React on the FE. / NPS Scores / > Internal tool to gather clients’ feedback. Built in React + NodeJS. / SkillsMosaic / > Internal HR & Upskilling tool for AND Digital. Built in React.

> Front-end dev. for a fully responsive marketplace for the construction industry. HTML, CSS, JS, Jquery, Foundation.

> Spacial Design & app design for a commercial exhibition. 3D model of the space, design of the installations & panels, design of the visitors’ flow and interaction. Wireframes + UI to adapt existing app to physical interactions and exhibition flow.

> Design and development of bespoke interactive objects & immersive installations. 1) Product design, UX and prototypes development. 2) Art direction and / or collaboration with clients to refine their initial art direction into a full design proposition. 3) Recruitment and management of a team of freelancers. 4) Management of ongoing relationships with clients and suppliers. 5) Lead of project presentations and pitches. 6) Management of projects from concept to completion. 7) Extensive experience drawing contracts, scheduling and budgeting. 8) Project production: sourcing of materials and components. 9) Hands-on research outputs: set of personas and scenarios , wireframes, observatorial research, semi-structured interviews, concept sketches and storyboards, video prototypes. 10) Hands-on production outputs: 3D on-site visualizations, 3D structural designs, system diagrams, design of visitors’ flows and interactions, on-site photo visualisations, interaction diagrams, elevation diagrams, budget and timeline, feasability studies.