Laura Priolo

Digital marketing professional with expertise in developing worldwide SEA campaigns focusing on performance goals. My main role is to help businesses to grow by improving their customer acquisition strategy through high quality paid ads campaigns.

I help businesses profit and increase visibility by running ads. Find out more on https://www.laurapriolo.com.

Platinium Group occupies a prominent role in the ticketing industry. Interacting with some of the biggest names of the Sports and Entertainment businesses, the company provides its powerful technology to international event organisers across the world. My role was to build and execute Google Ads campaigns across the world for Formula One, Dorna and Gootickets. I was in charge of managing and optimizing +500k€ monthly budget across all portfolios through Marin Software. My daily tasks included: – Daily maintenance and administration of paid search and retargeting campaigns across both Google and Bing advertising platforms – Generating and expanding keywords, maintaining campaign negatives and drafting ad copy – Data-driven optimization leveraging Google analytics and other reporting tools – Generation of weekly and ad-hoc account reporting – Advert and campaign A/B testing for optimization – Supporting the Senior Marketing Manager in driving best practice across PPC ads. - Market Research & competitive analysis

Euranka is a performance-based marketing company specialized in generating ultra-qualified leads to its partners by driving high quality traffic. I was in charge of different portfolios across the world including Belgium, Canada and Italy. My role was to build and execute profit-based performance strategies on different channels: Google Ads, Bing Ads, Display Ads, Native Ads (Taboola/Outbrain) and Social Ads (Twitter) handling +100k€ monthly budget.

So Wine So Food: the magazine where you can discuss about flavor. The objective of So Wine So Food is writing about the biggest chefs, international uses, the trendiest events and the best wineries in national and international territory. http://www.sowinesofood.it/en/ I was in charge of monthly providing the French version of the Magazine, by translating from Italian to French five to ten articles per month.

Digital Angels is a Google Official Partner based in Rome specialized in Web and Mobile Marketing. My role was to create, execute and optimize PPC advertising campaigns on Google Ads, Bing, Facebook and LinkedIn. My daily tasks included weekly and monthly performance reporting as well as performance monitoring (ROI goals, page/ views, bounce rates, leads and sales).

Rome Accommodation was born out of a passion shared by a group of friends who constantly sought alternative vacation accommodations from the traditional hotel experience all over the world. In 1999 Rome Accommodation decided to offer this experience to all of the travelers who wanted to see Rome in a different, more sensible way. Nowadays, Rome Accommodation offers more than 60 apartments that are as close as possible to an authentic “Roman home". https://www.rome-accommodation.net/en/ My main duties included: - managing sales in the French, Italian, English and Spanish markets from the early pursuit phase until the final negotiation and the contract signature; - developing a network of travel agencies and suppliers in order to increase market knowledge and ease future sales; - cooperating with regional travel agencies encouraging them to promote our accommodations in Rome; - providing actionable insights and benchmarks on the Travel Industry; - cooperating with Online Platforms (Booking.com, Airbnb, Expedia, Homeaway, Homelidays); - answering customers phone calls and emails to resolve inquiries; - providing support to the ongoing projects with external agencies (AdWords and SEO strategies) by translating Ad Copies and Web Content from Italian to French;

I participated in an European Programme which places young professionals as French teaching assistants in secondary schools in Italy - improving foreign students’ French language abilities and knowledge of French speaking countries while increasing the French assistant's own language skills and knowledge of the host country. As a French Teacher Assistant, I was in charge of: - creating materials for conversational and grammatical French classes; - organizing additional classes to help students obtain the DELF Certification (B1 and B2 level) - providing support to the History and Literature teachers for the ESABAC programme (a bilingual study course that enables students to obtain two final certificates - the Italian Esame di Stato and the French Baccalauréat. http://hubmiur.pubblica.istruzione.it/web/istruzione/dg-affari-internazionali/assistenti_stranieri

Through the study of the best social initiative, the main work of 100 Ciudades Por La Paz is the global communication of the good practices to inspire change. http://www.100ciudadesporlapaz.org/ As a project assistant, I was in charge of the International Communication: - Developing and maintaining excellent working relationships with media and other stakeholders in French, Italian, English and Spanish; - Providing support in the organization of The PAX URBIS Awards. - Translating web content from Spanish to Italian, French and English.