Laura Venturini Minotto

Product Designer | UX Strategy

Salary / Daily rate

Florianópolis, State of Santa Catarina, Brazil

Freelance, open to permanent contract

Can come onsite

Skills

Product StrategyUX Product DesignUI Product DesignUser ResearchProduct ManagementDesign ThinkingDesign SystemCRMHotjarScrumJiraContent StrategyGoogle AnalyticsWeb DesignFigmaAgile CoachingA/B TestingWeb AnalyticsGoogle AdsCanva

Languages

EnglishPortugueseSpanish

About me

Intro

Product Designer with 4+ years crafting user-centric digital solutions across healthcare, fitness, and fleet management. Expert in design systems, high-fidelity prototyping, and cross-platform experiences for web and mobile. I transform complex operational workflows into intuitive interfaces that drive business growth and user satisfaction.

Links

Work experience

Product Designer

GovDigital

Jul 2025 - Present

1 year 4 months

Jaraguá do Sul, State of Santa Catarina, Brazil

Product Designer

DSG technology

Sep 2024 - Jul 2025

11 months

Criciúma, SC, Brazil

At DSG, I work as a Product Designer within a multidisciplinary squad of developers and product owners, building digital solutions for the SESMT (Occupational Health and Safety) segment. My responsibilities include crafting high-fidelity wireframes, interactive prototypes, and contributing to the continuous evolution of the platform's design standards and user experience. - Designed features tailored to the operational needs of health and safety professionals - Maintained and evolved consistent design systems aligned with industry-specific workflows - Co-led an internal workshop on “Design in Digital Product Conception” to foster design culture within development teams - Actively contributed to cross-functional collaboration, bridging design and engineering through shared understanding and visual clarity

UX/UI Designer

Next Fit

Feb 2024 - Jul 2024

6 months

Criciúma, SC, Brazil

NextFit empowers gym, studio, and box managers with innovative and intuitive software solutions. As a UX/UI Designer, I joined the team to enhance both the platform and mobile app experiences, supporting the growth of a robust ecosystem used daily by fitness professionals and clients. - Improved usability and interface consistency across desktop and mobile products - Designed features integrated with connected devices such as smart turnstiles and biometric readers - Created wireframes, high-fidelity prototypes, and supported design handoff to development - Worked collaboratively with product, dev, and support teams to refine user flows and solve pain points

UX/UI Designer

Sigaway

Jul 2023 - Jan 2024

7 months

Florianópolis, State of Santa Catarina, Brazil

SIGAWAY is a fleet management company, where I led the redesign of the web platform and designed the mobile app from the ground up. My work focused on creating cohesive, user-centered experiences that supported the operational needs of fleet managers and logistics teams. - Designed intuitive mobile and web interfaces aligned through a unified visual language - Built a scalable design system in Figma, integrating Material UI for consistency and speed - Gained deep understanding of users’ workflows and platform needs to guide design decisions - Collaborated with developers to ensure smooth implementation across platforms

UX/UI Designer

Ada Software House

Aug 2022 - Jul 2023

1 year

Criciúma, SC, Brazil

At ADA, I worked on multidisciplinary projects for clients in industries such as retail, healthcare, construction, and chemicals. As part of an agile product team, I handled tasks structured via Jira with defined objectives and point estimations, reviewed during bi-weekly sprints. - Designed responsive interfaces for web platforms and mobile applications - Adapted UX/UI strategies to meet industry-specific challenges - Collaborated in agile sprints with developers and product managers - Balanced usability, aesthetics, and technical feasibility across multiple domains

UX/UI Designer

TeamMove

Aug 2021 - May 2022

10 months

Criciúma, SC, Brazil

My initial role as a Designer at TeamMove provided key exposure to the tech market and startup ecosystem. I was responsible for designing a new online studies module from scratch within the platform, applying user-centered design principles to deliver a functional and intuitive experience across mobile and web. - Led the end-to-end design of a learning module, from concept to prototype - Created user flows, wireframes, and high-fidelity prototypes - Conducted usability testing to validate assumptions and refine solutions -Worked closely with developers to ensure seamless implementation and team alignment


Education

UNIASSELVI

Bachelor's degree

2024 - 2025

1 year 11 months

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