Laura Vidal
Product Marketing Manager
Salaire / Taux journalier
Barcelone, Espagne
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Product Marketing Manager with 5+ years of expertise in digital transformation and customer experience strategy. Proven track record at KPMG helping companies accelerate eCommerce and optimize customer data management. Specialized in B2B marketing, Salesforce, and Go-to-Market strategies that drive measurable growth.
Expérience de travail
Product Marketing Manager
papernest
oct. 2023 - Présent
3 ans 1 mois
Barcelone, Espagne
KPMG France
sept. 2019 - oct. 2023
4 ans 2 mois
Paris, France
Digital & Customer Senior Consultant
oct. 2021 - oct. 2023
2 ans 1 mois
Paris, France
Digital & Customer Consultant
sept. 2019 - oct. 2021
2 ans 2 mois
Paris Area, France
KPMG and its Digital & Customer team assists companies in the preparation and implementation of their digital transformation through the following key axes : - Transforming the customer experience - Increasing sales efficiency - Accelerating eCommerce and omnichannel development - Managing and exploiting customer data - Becoming a connected company
Marketing Strategy Intern
Amorino Mexico
août 2018 - déc. 2018
5 mois
Mexico, District fédéral, Mexique
Assistant Product Manager - Trade Marketing
Groupe L’OCCITANE
janv. 2018 - juil. 2018
7 mois
Paris Area, France
Business Developer
Brandtrack
juil. 2016 - déc. 2016
6 mois
Greater Buenos Aires, Argentina
”Spotify for the companies”: start-up proposing playlists to companies with the aim of encouraging consumer purchasing behaviour in point of sales. - B2B Customer portfolio development (Linkedin, mailing) in Argentina : retail (C&A, Falabella), retaurants & hotels. - Customer success management : feedbacks collection and identification of improvement areas (product/business process) - Construction of tailor-made playlists with the aim of ensuring customer satisfaction
Formation
emlyon business school
Master of Science - MS
2015 - 2019
5 ans
Janson de Sailly, Paris
Classes préparatoires aux grandes écoles (CPGE)
2013 - 2015
3 ans
Lycée Notre Dame de Bon Secours, Perpignan
High School Certificate
2010 - 2013
4 ans