Laure Caby

Pharma Digital Marketing & CRM consultant Zoho One

2 recommandations

Salaire / Taux journalier

2 personnes recommandent

Paris, France

Freelance

Expertises

Product ManagementGraphic DesignSites internetDesign ThinkingBusiness DevelopmentWordPressLead Generation

Langues

Anglais (Courant)

Recommandé par

Asri Benkritly

IBSA Pharma

Directeur des affaires médicales

A recommandé le 02 mai 2024

Cécile Carron de la Carrière

Université Paris 1 Panthéon-Sorbonne

Chargé d'Enseignement

A recommandé le 30 avril 2024

À propos

Introduction

Pharma marketing strategist with 32 years of experience driving digital transformation, customer engagement, and omnichannel excellence across leading pharmaceutical companies. Former Head of Customer Solutions at Takeda, I specialize in omnichannel strategy, customer experience, design thinking, and patient-centric approaches. As an independent consultant, I provide end-to-end support ranging from strategic marketing and digital communication to website development, graphic design, and market

Liens

Expérience de travail

Partner Healthcare Shapers

Healthcare Shapers FranceFreelance

sept. 2022 - Présent

4 ans 2 mois

Marketing consultant

One Health PharmaFreelance

mai 2022 - Présent

4 ans 6 mois

Paris_Nice

One Health Pharma offers consulting and training services to companies in the health sector, within an innovative and agile structure. A multidisciplinary team of 12 experts in human and/or animal health, covering the entire life cycle of your products or services, will support you with the help of specialized consultants. With One Health Pharma, consulting enters another dimension.

Consultant Strategic Marketing, Omnicanal, Web Master, Graphic Designer, CRM

CABYACT ConsultingFreelance

janv. 2022 - Présent

4 ans 10 mois

Paris, Île-de-France, France

I help Pharma, Biotechs companies in their marketing and Omnichannel projects, and or I can compensate for temporary overloads, critical projects implementation, or the absence of a member of staff in marketing/sales departments. Furthermore, I can develop communication materials and web sites, for all Health companies. CRM Implementation and customisation for a travel agency linked to marketing automation. Different missions: Travel Agency CRM (Zoho) implementation and customisation with marketing automation to reduce manual tasks and improve customer experience BLUEPHARM (CRO) mission of communication (digital or not) to support the company reputation & development. ADVICENNE (Biotech) mission of Marketing Director to support marketing & sales activities for a rare disease in nephrology in a biotech company - Create all materials content and graphic design with my competencies in graphism. Consulting for Omnichannel development & acculturation with different pharma companies Omnichannel training also for different pharma companies Marketing support , strategic and operational Assist a Medical Agency in its Digital Transformation and a Communication Agency for brand medicalization in dermocosmetic area. Help start ups (data, digital solutions, digital services) in their development with pharma industry. Support Business dev for prospection for different entities. Web sites dev and creation under worpress for health area Logo, Flyer Kakemono, banners, pitchs conception Content posts for Linkedin

Takeda

mars 2004 - janv. 2022

17 ans 11 mois

Paris HQ

Head of Customer Solutions and Innovation

juin 2016 - janv. 2022

5 ans 8 mois

Paris HQ

- Essec Certification in Design thinking and Agile Method -Contribute to the change mindset towards customer excellence (HCPs) - Support Digital transformation in coordination with Europe headquarter -Role of privacy liaison linked to the headquarter DPO - Coordinate Reps Channel Orchestration Digital change management in connection with Veeva CRM - Implement Takeda France customer Portal with events management on line - Coordinate patient Pathway process and projects for customers - Manage Digital BPs and congress project manager - Conduct and follow customer experience (evaluation, satisfaction surveys ...) -Member of Leem commission numeric

Mission MSL Hematology + Transformation project lead on “customer focus and patient centric”

avr. 2015 - juil. 2016

1 an 4 mois

South West France + HQ in Paris

-Provide field-based medical scientific expertise for south west of France for environment and products development for Lymphoma and Multiple Myeloma (Staffs, F2F) -Support 3 IISR (Investigator Initiative Study research) requests, submission to the international validation -Set up and conduct medical and scientific exchange information with a group of regional KOLs through local board initiative - Support change management to move Takeda culture from product focus to customer and patient centric approach - Conduct a cross functional team to generate innovation process thanks to experimentation -Support FF teams on field programs implementation for IBD area - Communicate internally the achievements to drive the culture change

Responsible for Strategic Business Development and New Products

oct. 2011 - mai 2015

3 ans 8 mois

France

-In charge of local Business Development in terms of identification of local opportunities, local partners, companion product for strategic therapeutic ranges, or mature products sales, validation of global opportunities, evaluation of local market access - Member of the board of French PLCF comittee (BD national organisation) -Define and adapt strategy / business models (especially P&L) for France for the new products launch (from phase III), in, Diabetology, Nephrology, CNS, IBD and Oncology Hematology -Contribute to market access strategy and support the development of the dossiers -Lead domestic cross-functional team to develop the local product strategy and answer to local challenges as clinical data, prices, indications, constraints on communication etc. -Participate to the Global Commercial Team to prepare and support the new product strategy development within Europe -Pre market new products before handing over to the business units (Management of a product manager)

Global Areas marketing director

juin 2008 - oct. 2011

3 ans 5 mois

CV, Diabetes,Gastroenterology and Uro-Oncology (200M€) - Management of the marketing team (up to 13 persons, including 3 marketing assistants) - Responsible for strategic and operational plan - Coordinate and validate sales forecasts and adapted business models in terms of revenue - Added responsibilities: strategic advice to Steering Committee and sales forecasts commitments, risks evaluations etc - Point person for the European product teams - Support European teams for new products development

Therapeutic Areas marketing director onco uro gastro and neurology

déc. 2006 - juil. 2008

1 an 8 mois

Paris, Île-de-France, France

Groupe Product Manager Gastro and onco urology

mars 2004 - déc. 2006

2 ans 10 mois

Paris

Pfizer

nov. 1990 - mars 2004

13 ans 5 mois

Cardiovascular PP, hosp and senior product manager

nov. 1997 - mars 2004

6 ans 5 mois

Product Manager CV and diabetology

janv. 1999 - janv. 2000

1 an 1 mois

Product manager diabetology

mai 1995 - déc. 1997

2 ans 8 mois

Paris, Île-de-France, France

Market researcher

mars 1993 - mai 1995

2 ans 3 mois

Orsay, Île-de-France, France

Reps

nov. 1990 - mars 1993

2 ans 5 mois

Meurthe-et-Moselle, Grand Est, France


Formation

IAE FRANCE - Écoles Universitaires de Management

MBA (DESS), 6 years degree

1989 - 1990

1 an 1 mois

Faculté des Sciences et Technologies

DEA Chimie et physico chimie, 5 years degree

1985 - 1989

4 ans 1 mois


Licences et certifications

“Ingénierie rapide avec ChatGPT” de Ronnie Sheer

Délivré le : janv. 2025

Certifié par LinkedIn

Certification Worpress

Délivré le : nov. 2022

Certifié par LiveMentor

Transformation Digitale

Délivré le : juil. 2022

Certifié par ESCP

Community Manager

Délivré le : mars 2022

Certifié par Senza Formations

Design thinking and Agile method

Délivré le : juil. 2020

Certifié par ESSEC Business School

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