
Laure Caby
Pharma Digital Marketing & CRM consultant Zoho One
2 recommandations
Salaire / Taux journalier
2 personnes recommandent
Paris, France
Freelance
Expertises
Langues
À propos
Introduction
Pharma marketing strategist with 32 years of experience driving digital transformation, customer engagement, and omnichannel excellence across leading pharmaceutical companies. Former Head of Customer Solutions at Takeda, I specialize in omnichannel strategy, customer experience, design thinking, and patient-centric approaches. As an independent consultant, I provide end-to-end support ranging from strategic marketing and digital communication to website development, graphic design, and market
Expérience de travail
Partner Healthcare Shapers
Healthcare Shapers FranceFreelance
sept. 2022 - Présent
4 ans 2 mois
Marketing consultant
One Health PharmaFreelance
mai 2022 - Présent
4 ans 6 mois
Paris_Nice
One Health Pharma offers consulting and training services to companies in the health sector, within an innovative and agile structure. A multidisciplinary team of 12 experts in human and/or animal health, covering the entire life cycle of your products or services, will support you with the help of specialized consultants. With One Health Pharma, consulting enters another dimension.
Consultant Strategic Marketing, Omnicanal, Web Master, Graphic Designer, CRM
CABYACT ConsultingFreelance
janv. 2022 - Présent
4 ans 10 mois
Paris, Île-de-France, France
I help Pharma, Biotechs companies in their marketing and Omnichannel projects, and or I can compensate for temporary overloads, critical projects implementation, or the absence of a member of staff in marketing/sales departments. Furthermore, I can develop communication materials and web sites, for all Health companies. CRM Implementation and customisation for a travel agency linked to marketing automation. Different missions: Travel Agency CRM (Zoho) implementation and customisation with marketing automation to reduce manual tasks and improve customer experience BLUEPHARM (CRO) mission of communication (digital or not) to support the company reputation & development. ADVICENNE (Biotech) mission of Marketing Director to support marketing & sales activities for a rare disease in nephrology in a biotech company - Create all materials content and graphic design with my competencies in graphism. Consulting for Omnichannel development & acculturation with different pharma companies Omnichannel training also for different pharma companies Marketing support , strategic and operational Assist a Medical Agency in its Digital Transformation and a Communication Agency for brand medicalization in dermocosmetic area. Help start ups (data, digital solutions, digital services) in their development with pharma industry. Support Business dev for prospection for different entities. Web sites dev and creation under worpress for health area Logo, Flyer Kakemono, banners, pitchs conception Content posts for Linkedin
Takeda
mars 2004 - janv. 2022
17 ans 11 mois
Paris HQ
Head of Customer Solutions and Innovation
juin 2016 - janv. 2022
5 ans 8 mois
Paris HQ
- Essec Certification in Design thinking and Agile Method -Contribute to the change mindset towards customer excellence (HCPs) - Support Digital transformation in coordination with Europe headquarter -Role of privacy liaison linked to the headquarter DPO - Coordinate Reps Channel Orchestration Digital change management in connection with Veeva CRM - Implement Takeda France customer Portal with events management on line - Coordinate patient Pathway process and projects for customers - Manage Digital BPs and congress project manager - Conduct and follow customer experience (evaluation, satisfaction surveys ...) -Member of Leem commission numeric
Mission MSL Hematology + Transformation project lead on “customer focus and patient centric”
avr. 2015 - juil. 2016
1 an 4 mois
South West France + HQ in Paris
-Provide field-based medical scientific expertise for south west of France for environment and products development for Lymphoma and Multiple Myeloma (Staffs, F2F) -Support 3 IISR (Investigator Initiative Study research) requests, submission to the international validation -Set up and conduct medical and scientific exchange information with a group of regional KOLs through local board initiative - Support change management to move Takeda culture from product focus to customer and patient centric approach - Conduct a cross functional team to generate innovation process thanks to experimentation -Support FF teams on field programs implementation for IBD area - Communicate internally the achievements to drive the culture change
Responsible for Strategic Business Development and New Products
oct. 2011 - mai 2015
3 ans 8 mois
France
-In charge of local Business Development in terms of identification of local opportunities, local partners, companion product for strategic therapeutic ranges, or mature products sales, validation of global opportunities, evaluation of local market access - Member of the board of French PLCF comittee (BD national organisation) -Define and adapt strategy / business models (especially P&L) for France for the new products launch (from phase III), in, Diabetology, Nephrology, CNS, IBD and Oncology Hematology -Contribute to market access strategy and support the development of the dossiers -Lead domestic cross-functional team to develop the local product strategy and answer to local challenges as clinical data, prices, indications, constraints on communication etc. -Participate to the Global Commercial Team to prepare and support the new product strategy development within Europe -Pre market new products before handing over to the business units (Management of a product manager)
Global Areas marketing director
juin 2008 - oct. 2011
3 ans 5 mois
CV, Diabetes,Gastroenterology and Uro-Oncology (200M€) - Management of the marketing team (up to 13 persons, including 3 marketing assistants) - Responsible for strategic and operational plan - Coordinate and validate sales forecasts and adapted business models in terms of revenue - Added responsibilities: strategic advice to Steering Committee and sales forecasts commitments, risks evaluations etc - Point person for the European product teams - Support European teams for new products development
Therapeutic Areas marketing director onco uro gastro and neurology
déc. 2006 - juil. 2008
1 an 8 mois
Paris, Île-de-France, France
Groupe Product Manager Gastro and onco urology
mars 2004 - déc. 2006
2 ans 10 mois
Paris
Pfizer
nov. 1990 - mars 2004
13 ans 5 mois
Cardiovascular PP, hosp and senior product manager
nov. 1997 - mars 2004
6 ans 5 mois
Product Manager CV and diabetology
janv. 1999 - janv. 2000
1 an 1 mois
Product manager diabetology
mai 1995 - déc. 1997
2 ans 8 mois
Paris, Île-de-France, France
Market researcher
mars 1993 - mai 1995
2 ans 3 mois
Orsay, Île-de-France, France
Reps
nov. 1990 - mars 1993
2 ans 5 mois
Meurthe-et-Moselle, Grand Est, France
Formation
IAE FRANCE - Écoles Universitaires de Management
MBA (DESS), 6 years degree
1989 - 1990
1 an 1 mois
Faculté des Sciences et Technologies
DEA Chimie et physico chimie, 5 years degree
1985 - 1989
4 ans 1 mois
Licences et certifications
“Ingénierie rapide avec ChatGPT” de Ronnie Sheer
Délivré le : janv. 2025
Certification Worpress
Délivré le : nov. 2022
Transformation Digitale
Délivré le : juil. 2022
Community Manager
Délivré le : mars 2022
Design thinking and Agile method
Délivré le : juil. 2020