Laure Evrard

– Management: 14 direct reports & 15 transversal management – Lead the marketing team restructuration - audit to strategic recommendations and execution. Create a culture of excellence thru project management & deliveries – Create the marketing strategy for the opening of Airelles Venezia – planned in 2026 – Lead the audit of the various Airelles digital platforms to elevate the user experience – Editor in Chief of the revamped Airelles Magazine aimed at Airelles clients

– Executive interim - Efficiently restructure the marketing and communication HQ team and lead the brand, communication and digital strategy – Set up brand guidelines & strategic orientations through content: editorial, advertising and digital developments, digital marketing, engagement: social platforms & eCRM, press relations and influence, collaborations – Build up the global marketing budget – Develop the brand ecosystem further thru tech partnership e.g. creation of the first Maison Kitsuné NFT

– Create from scratch the marketing strategy to scale the brand and boost the business. Lead the revamping of RIMOWA – brand bought by LVMH in 2016 – through the creation of the brand platform, its worldwide deployment focused on digital – BRAND STRATEGY: Extensive rebranding through creation of the first brand book and brand visual identity revamping; Manage the global marketing P&L – HQ and in-markets – DIGITAL: Digital strategy global lead, especially social media – including Instagram, key storytelling platform; "Never Still” first advertising campaign global launch thru a digital first strategy to drive sales on rimowa.com – BUSINESS DEVELOPMENT: Lead, manage, execute integrated marketing plans to match business vision & objectives; Set up a drive to boutiques strategy to reflect the distribution network transformation

– Rejuvenate the brand, recruit a younger audience and boost the business globally - with ambitious objectives in the US - by building and bringing to life the Maison Chloé digital strategy – DIGITAL STRATEGY: Build up the worldwide strategy: from strategic insights to the advertising campaign's deployment; Set up and lead the paid search and social media strategy; Develop brand awareness & boost business thru bespoke partnerships with key partners e.g. Net-A-Porter, Exclusive capsule for Mytheresa – BRANDING STRATEGY: First brand book in-house creation then deployment in-markets; The Maison Chloé opening with the first exhibition « Femininities »; Creation of the See By Chloé new visual identity; Set up a brand tracking survey with Ipsos to measure the efficiency of the strategy vs. key competitors – BUSINESS DEVELOPMENT: Accessories business driver boost through the recruitment of a younger audience; Marketing performance strategy global lead thru the launch of the first e-boutique chloe.com

– Re-establish CHANEL client satisfaction hence loyalty: renew then strengthen the relationship with the CHANEL global marketing team members through excellence in managing teams in-agencies and excellence in projects management and delivery. – Set up and lead the Paris media team and global network management of 26 markets – Build media strategy, solutions and best practices forward in HQ and local markets – Manage team in Paris office: responsible for media team development and training

– Key clients lead : CHANEL, Michelin & Singapore Tourism Board – Strengthen the relationship to ensure loyalty of key clients through excellence in team management & implementation of media strategies across APAC. – Develop new business amongst existing clients – Provide regional media strategies – Set up scope of work & internal business forecasts

– Key clients lead: Mattel, Luxottica & Club Med – Head of media strategy and media budgets lead, including media deals negotiation and partnership contracts – Carat business development thru below the line bespoke operations e.g. Ray Ban rock battle event

– Key clients lead: Mattel, Kraft, Kimberly Clark & Nuxe – Set up and implement the media strategy – Build a consistent international reporting for budget and performances consolidation

– Identify consumers' trends & insights to enhance Carat clients' strategy and pitches presentation. – Competitive and quantitative analysis for FMCG clients based on media and market research

– Track & analyze TV campaigns advertising effectiveness on short term sales – Set up econometric models to measure advertising & marketing mix impact on sales