Marie Laure M.

- Managed marketing initiatives across field, channel, and digital for all regions, overseeing budget allocation and execution (Webinars, Podcast, Emailing, Newsletters) - Delivered effective channel programs to reassess and optimize partner qualification for the new portfolio. -Designed and executed channel programs to reassess and requalify partners for the new product portfolio. - Managed and executed the Leadgen campaign, spearheading initiatives across France, Benelux, the Netherlands, Spain, and Italy. Collaborated with cross-functional teams to develop targeted strategies, optimize lead generation efforts, and drive engagement through platforms like Zoom and LinkedIn. Oversaw the entire campaign lifecycle, from strategy development to performance analysis, ensuring successful lead conversion and regional growth. Skills: Building Strong Relationships, Proposition Development, Service Delivery Models, Sensors Expertise, Partner and Customer Engagement Strategies, Value Proposition Design, Client Orientation, Understanding Client Requirements

Marketing campaign management (Adobe Campaign, recommendation tools, CMS, SEO) Definition of global on- and offline communication strategy (CP, DP) Creation of visual communications (text, photo retouching, brochure production, advertising) Development and implementation of a strategic marketing communications plan (advertising, newsletter via MailChimp, press, digital, Power Point report) Creation and development of social networking strategy and tools Implementation of e-commerce site

As an Art Director & Studio Designer, I led a team of three creative professionals (Senior Designer, Junior Motion Designer, and Marketing Assistant) to deliver high-impact digital and print projects for major clients, including LCL, FDJ, Arkema, and Novartis. Key Responsibilities & Achievements 🎨 Creative Direction & Studio Management Acted as the bridge between client needs and the studio, ensuring alignment with creative and strategic goals. Oversaw the development of brand-focused visual content, from concept to execution. 🌍 Digital & Web Projects Led the creation of multiple company websites, optimizing UI/UX for better engagement. Managed motion design and digital assets to enhance brand presence. 🎭 Event & Tradeshow Management Organized a €30K-budget tradeshow, handling branding, booth design, and marketing materials. This role allowed me to blend strategic marketing with creative execution, driving innovative brand experiences in both digital and physical spaces.

As an Art Director, I specialize in creating visually compelling, user-centric digital experiences that blend creativity with functionality. With a strong background in web interface design, graphics, and animation, I craft engaging digital environments that enhance brand identity and user engagement. 🔹 Web Interface Design & UX – Designing intuitive, aesthetically refined interfaces that optimize user experience and drive conversions. 🔹 Graphic & Motion Design – Developing visual storytelling through graphics, animations, and dynamic content that bring digital projects to life. 🔹 Route Optimization – Enhancing digital navigation and workflow efficiency to create seamless and engaging user journeys. 🔹 Web Project Management – Leading end-to-end web development projects, from conceptualization to execution, ensuring timely delivery and alignment with business objectives. I thrive at the intersection of design, technology, and strategy, collaborating with developers, marketers, and creative teams to bring ideas to life. Passionate about innovation in digital media, I continuously explore new trends and tools to push creative boundaries.

Definition and implementation of concepts Creation of web and non-web communication strategies: websites, animations, brochures Interactive marketing, SEO, social networks Press relations management

With a deep understanding of digital content strategy and editorial direction, I have worked extensively in the medical industry, helping brands refine their messaging, enhance public relations, and optimize digital workflows. Editorial & Content Strategy 📌 Identifying customer needs and crafting tailored content proposals 📌 Advising clients on public relations strategies and brand positioning 📌 Developing editorial frameworks for e-commerce sites and medical brands 📌 Creating and formalizing digital editorial charters and functional specifications Digital Content & Production 📌 Managing multimedia content production for web and digital platforms 📌 Leading online editorial strategies, ensuring brand consistency and engagement 📌 Copywriting, briefing editorial teams, and maintaining content quality control Project Management & Workflow Optimization 📌 Overseeing content production schedules, deliveries, and deadlines 📌 Optimizing editorial and digital workflow processes to improve efficiency 📌 Coordinating between creative teams, stakeholders, and digital platforms Passionate about content strategy, digital transformation, and healthcare communication, I bring a strategic, structured approach to delivering high-impact editorial and digital projects in the medical industry.

Worked with two law firms and a partnership in Brussels, overseeing communication and digital strategy to enhance brand visibility and client engagement. Print & Corporate Communication 📌 Developed and managed all corporate communication materials, including brochures, leaflets, newspapers, photographs, iconography, and annual reports. 📌 Ensured brand consistency and high-quality visuals for both internal and external communications. Digital Communication & Web Presence 📌 Designed and launched websites to enhance the firm's digital presence. 📌 Created banners and managed SEO strategies to improve online visibility. 📌 Optimized digital content to align with legal industry standards and firm objectives. Project Scope & Collaboration 📌 Worked in a full-time, part-time, and freelance capacity over eight years. 📌 Coordinated communication strategies for a team of 10 employees across multiple locations. With a strong background in corporate communication and digital transformation, I helped establish a cohesive brand identity for the firms, ensuring both traditional and digital platforms effectively conveyed their expertise and legal services.