Lauréanne Shiro

– Manage organic social media presence across Samsung France's key platforms, translating global assets into locally and culturally relevant content for the French market. – Strategic lead on Samsung Unpacked product launches in France: global coordination, local amplification, multi-platform rollout – Executed social media strategy around major brand partnerships, Tinder × Uber Eat x Samsung, BTS ARIRANG Tour, Milano Cortina 2026 Winter Games, adapting creative assets and amplifying brand moments across platforms. – Overseeing a recurring media budget of 300K€+ across multiple agency partners (creative, social, paid). – Drive a data-first approach: monitor KPIs, track community engagement and extract actionable insights to continuously optimize performance. – Conduct trend analysis and social listening to inform content decisions, including emerging GEO practices.

– Grew Shu's Instagram account from 94K to 102K followers (+8.5%) driven by an optimized editorial strategy and content calendar tightly aligned with product launches and brand moments, and end-to-end influencer activations: sourcing, vetting, coordination, KPI tracking, and budget management. – Oversaw creative production workflows: concept development, art direction (photo/video), structured briefs, and coordination with agencies and external partners. – Multi-channel visual content production (print, digital, TV, OOH) maintaining brand consistency across 7 distinct brand identities. – Developed and rolled out Go-To-Market strategies for global markets, overseeing content strategy, KPI tracking and continuous performance optimization. – Led end-to-end product development in close collaboration with Japan-based R&D labs and supply chain teams: concept definition, formula validation, premium packaging design, and prototype delivery. – Managed packaging development pipeline (CSAR/Cromalin validation, label creation, GWP mockups), including a full compliance rework of 80+ Shu Uemura products ahead of the Allergen 81 & Venus/MAD deadline.

– Led employer brand strategy and managed content production pipelines (briefs, scheduling, budget, art direction) aligned with business objectives. – Managed and grew LinkedIn community (+11K followers); organized events and campaigns to strengthen brand visibility and engagement.

– Deployed international digital marketing strategy and campaigns; created visuals for global corporate initiatives with a data-informed approach. – Managed social media channels (545K followers): editorial planning, audience segmentation, performance dashboards and strategic recommendations.