Laurence FAYE

www.inspireconseil.com Consulting company services specialized in hospitality industry and gastronomy. We accompany our clients in the creation, (re)positioning and development of hotels and restaurants assets. Our mission is to create value through the design of unique and memorable life experiences for the end client. As a multidisciplinary team, we create strategies and operational systems adapted to each story. The singularity of our approach relies on human relations, business immersion, technical expertise, meaning, consistency between strategy and operations, and long-term accompaniment.

Campus of 300 rooms, 50 meetings rooms, and 20 reception rooms in a 52 Ha park Management of a team of 10 direct reports Responsible for all sales & marketing activities Implementation and development of sales & marketing strategy and goals, procedures, monthly reports, budget, forecasts. Repositioning of the property brand including new website Management of the marketing budget to enable development of property specific campaigns, promotions and collateral Development of partnership with local organizations to increase brand / product awareness

Pre Opening and Opening of Mandarin Oriental, Paris. In charge of all sales activities, sales and catering teams involved in S&M In charge of specific markets : Asia, Russia and latin America covering all segments Target defined markets and new sales opportunities, initiate action plan to approach and secure business. Participate with DOSM in the development of the Strategic Marketing Plan. Analyze sales statistics to determine business growth potential Provide leadership on a daily basis of the sales department, while maintaining focus on the company’s strategic goals.

Director of Sales & Marketing Two 4-star hotels of 400 rooms each, 1200 sqm meeting spaces, Spa @ Disneyland Paris Corporate sales, convention sales and reservation department. Manage the hotels sales operation to increase the market share growth. Recruitment, induction, training and management of hotel sales teams. Implement and manage sales plans and strategies. Identify new business opportunities for both 4-star hotels. Co-ordinate PR and marketing activities. Monitor team performance and results. Provide key interface with operations departments. Achieve revenue, hotel business plan, sales plans, account targets. Key achievements: New sales team members, including senior sales management Setting new internal procedures, targets, budgets for both properties Identifying, targeting and contracting new business opportunities Change of the hotel's market segmentation Implementation of new PR strategy Re branding Holiday Inn on going to Vienna International Hotels

Training

Training