Laurence Frederick

– Overseeing property acquisitions and portfolio growth through strategic market research and investment planning. – Identify profitable and below-market-value opportunities through data-driven analysis.

– Lead short-term rental operations across a property portfolio, ensuring properties are guest-ready, compliant, and high-performing. – Coordinate builders, decorators, and tradespeople to prepare properties for Airbnb and Booking.com listings. – Partner with management companies to streamline operations and processes. – Oversee renovations, onboarding, and compliance with a focus on efficiency and quality.

– Led daily stand-ups, sprint planning, and retrospectives to enhance team alignment and project efficiency. – Acted as the primary liaison with publishers, ensuring the timely delivery of high-quality projects. – Managed cross-functional teams, optimising workflows for seamless project execution. – Utilised tools such as Google Workspace, ClickUp, and Jira to streamline processes and enhance collaboration.

– Led projects for AWS, with many creative outputs, from videos to eBooks. – Scoped, planned and budgeted projects to the high standards a global brand like AWS, and it's key partners, including Salesforce, Lego, and other tech-focused companies required. – Liaised with internal teams to ensure cohesion, structure, and effective processes. – Data-driven to strive for improvement and an ever-evolving process management, with careful problem-solving skills to avoid client scope creep. – Daily stand-ups, weekly sprints, and retrospective meetings to ensure best practices. – Used Office suite, Airtable, AWS, CRM system, SharePoint, Figma, Google Suite, and others.

– Led Operations Team, ensuring high quality project delivery. – Part of Senior Management Team focused on forecasting, budgets and shaping business plans. – Upheld Agile principals & Scrum framework via stand-ups, sprints and retros. – Liaised with stakeholders to ensure structure and process. Data-driven to strive for improvement and ever-evolving process management. – Meticulous problem-solving skills to hit deadlines, whilst managing competing priorities, client scope creep and change requests during the project life cycle. – Led "Discovery" phase of projects, where wire-framing, user stories and proof of concepts enabled accurate quotes. – Used CRM system, Monday.com, Slack, Word Press, Office Suite and Google Suite.

– Part of the specialist digital team who created solutions and managed their completion via internal design & development teams. – Focus included websites, SEO, PPC, advertising, content, video and social media. – Reviewed client portfolios to ensure best practices and ability to accomplish their business goals. – Regular training with Google & Hearst. – Used CRM system, Word Press & other CMS, Office Suite, Google Suite, Twitter Analytics, Facebook Insights and Instagram Business.

– Headed up the commercial team for the newly re-launched Wisden Cricket Monthly magazine and wisden.com. – The role involved securing new business by making contact with senior-level contacts, retaining old business and ensuring the team was motivated and target driven. – The key to ensuring the success of these aspects was having an inquisitive nature, establishing the client's needs and then matching our portfolio back to the client. – I was heavily involved in generating traffic for the new website thus improving the digital offering to clients. Involved running internal-led campaigns and client-led campaigns, including using our vast social media channels. – Day-to-day I used a CRM system to keep myself, and the team organised. – Other tools I regularly used include Google Analytics, Twitter Analytics, Facebook Insights and Instagram Business. These help ensure we monitor and over-deliver on client campaigns.

– I worked on several facets of the business, from securing new business through to taking ownership of campaign management and implementation to ensure they were successful for clients. – I managed several aspects of promotion, including generating impressions, building followers, collecting data and creating copy. I ran regular campaigns for clients based on these principles and analysed and reacted to the data throughout a campaign to ensure success. – In terms of revenue generation, grew my own portfolio and have accounted for 50% of all revenue on All Out Cricket magazine (One of our own titles) in the last two financial years.

– Managed significant clients, including well-known industry companies such as adidas and PUMA. These, added to an already strong portfolio, containing the likes of Pro-Direct and Nike. – Handled key projects, such as the annual AOC Gear Test. Worked closely with design, web, social media and print teams, as well as publishing houses, all under strict time constraints. – Video production - directed, produced and edited cricket-based projects, generating millions of views for the brand's YouTube channel. – Accounted for over 55% of revenue on the entire All Out Cricket portfolio, print, online and events.

– TriNorth is a very hands-on company and offers great opportunities to work in several facets of the business. This role has enabled me to try my hand at writing product reviews, being a photographer, event organiser and revisit my video production skills. – I started working across the TriNorth portfolio, predominantly focusing on cricketing assets. Having gained a solid grasp of the Media industry from my previous role, at the prestigious worldwide brand Haymarket, I was able to expand my knowledge into the sporting arena. – Initially I focused on bespoke print options, with smaller elements of digital, as TriNorth developed its' own digital assets. Having key knowledge of digital websites- in a commercial sense, I was able to help develop these assets and nurture them into the thriving products they are. – Early on I was tasked with gaining in-depth knowledge about the key industry retailers and manufacturers to integrate myself into the market and become a key contact at TriNorth. This involved relationship building, face-to-face meetings and attending key sporting events regularly. – In my first full year working on the title All Out Cricket I brought in 40% of overall revenue for the title, across all advertising platforms, print and online. – The role has helped me develop my time management skills further, with a much higher level of autonomy, still bound by the pressurised environment of print deadlines.

– I worked across the Brand Media portfolio, including industry famous titles such as Brand Republic, PR Week, Event, Marketing and Campaign. Working across those brands gave me great insight into the Media industry. – I sold many bespoke advertising solutions both in print and online across all of these titles. That included handling big sporting and consumer clients, such as UEFA and Coca Cola. – My track record was proven, I maximized revenue by growing existing accounts and generating new business across the entire portfolio. This was done through relationship building, face-to-face meetings, group presentations and attending networking events. – My time at Haymarket gave me confidence when dealing with all levels of seniority. It may have been negotiating a deal with an MD, liaising with a HR assistant to arrange deadline details or working closely with designers to create recruitment advertising campaigns. Online I was responsible for SEO aspects of vacancies, ensuring copy was concise and engaging to achieve desired results. – The role gave excellent time management skills, whilst under extreme pressure. The role involved using Microsoft Word, PowerPoint and Excel on a daily basis, to create various technical and creative documents and presentations.