
Laurence Granjard
Senior Business Development & Marketing Strategist
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Business Unit Director with 20+ years of expertise in B2B strategy, marketing, and operational excellence. Led P&L optimization generating €32M+ revenue and achieved 32% growth through strategic repositioning. Specialized in energy sector transformation, team leadership, and sustainable business development for ambitious companies.
Expérience de travail
Marketing Strategy advisor
BRUSH GroupFreelance
sept. 2023 - Présent
3 ans 2 mois
Loughborough LE12, Royaume-Uni
Definition of the strategy towards a positioning as a provider of turnkey solutions in a context of strong growth of the electrification market. ✔️Assessment of the different business lines, prospective market studies, definition of priorities and objectives ✔️Project monitoring and facilitation of focus groups on topics such as electric vehicle charging infrastructure, customer segmentation, development of a new eco-friendly product, transformation of services and maintenance operations.
Business Development Advisor
Let It Grow G.Freelance
mai 2021 - Présent
5 ans 6 mois
Paris, France
Supporting ambitious companies in their development through operational support in Business Development/Sales, Marketing Strategy, creating simple and effective processes, recruiting and developing skills. ✔️ Marketing Strategy ✔️ Sales strategy ✔️ Operational deployment ✔️ Training and team support ✔️ Designing and facilitating workshops ✔️ Mentoring entrepreneurs References : BRUSH.eu, Alpha Maintenance, Faurecia, BPI, Entrepeneurs pour la planète, Action'elles, Entrepreneurs United, Catalyse coaching et formation, L'Atelier des Matières, M'Coach...
Team unit Director
Altran
janv. 2018 - mai 2021
3 ans 5 mois
Paris Area, France
Helping major actors of the energy sector (renewables, nuclear, oil and gas) to take up their technical and transformation challenges. Board Member Focus on Mechanical, Electrical Engineering and Projet Management P&L optimization (Turnover : 32 M€) Managing large teams
Senior Business Unit Manager, acting Operations Manager
INNOVATEAM
juil. 2013 - déc. 2017
4 ans 6 mois
Neuilly-sur-Seine, France
Managing and developing a Business Unit in Engineering : Recruiting and Managing Business managers and engineers for the Energy, Automotive, Aeronautics and IOT sectors (70 employees) P&L management ( Turnover : 7M€) In Charge of Key Accounts, to help them meet their R&D goals, and develop the lastest technologies. Always developing new partnerships, in a fast changing environment. Promoting entrepreunership within Innovateam. Board Member.
Board Member, Education
Lycée Français Louis Pasteur
janv. 2012 - mai 2013
1 an 5 mois
Calgary, Canada Area
Acted as a liaison with Total E&P Canada, main financial partner of the school Participated in the redefinition of the five year strategy plan Involved in the marketing committee
Secretary of the board
Centre de Ressources Francothèque - French library
janv. 2012 - déc. 2012
1 an
Calgary, Canada Area
Category Manager Wine & Spirits
Sullivan NC
mars 2006 - oct. 2009
3 ans 8 mois
New Caledonia, France
• Took charge of Marketing for Wine, Champagne, Spirits, Juices, Energy drinks for all distribution channels: hypermarkets, supermarkets, convenience stores, liquor stores, on premise, • Conducted market studies to launch new brands on the Caledonian market, • Worked on the assortment: selected products, brands and suppliers, • Defined pricing for each distribution channel, • Ensured communication plans for each brand and category in liaison with the communications manager: promotion material, media, retailers or on premise, • Coordinated supply orders, purchasing and inventory optimization, • Negotiated annual agreements with hypermarkets and on premise business, • Conducted tastings for on premise and retail customers, • Acted as liaison for Australian and European partners: Diageo, Pernod Ricard, Remi Martin, Freixenet… • Achievements: +10% Turnover Manager of Sodival Wine shop for its B to C & B to B activities • Conducted sales maximization for B to B (on Premise) and B to C activities, • Rebuilt product assortment, and set up a new pricing policy, • Developed the communication plan, • Conducted Wine tastings for both professionals and amateurs, • Supervised logistics, Inventory turns and invoicing, • Managed and recruited Delivery, Merchandising and Sales team (5 to 15 people), • Created new reporting sheets for retail and on premise sales, • Achievements : + 18% Turnover in 2007, + 32% in 2008
ALTEN
janv. 2002 - mars 2004
2 ans 3 mois
Paris Area, France
Internal Development & Recruitment Manager
janv. 2003 - mars 2004
1 an 3 mois
Paris Area, France
• Supervised the recruitment of sales managers of Alten Group (60 recruitments), • Managed the recruitment team (3 people), • Administrated the recruitment budget, • Mapped out the training program for the sales staff, • Reported directly to the chairman of the Group.
Business Development & Recruitment Manager - Engineering Subsidiaries
janv. 2002 - déc. 2002
1 an
Paris Area, France
Supervised recruitment for companies in France & Europe and participated to Sales Strategy • Supervised recruitment of Engineers for 6 companies of Alten Group in France, • Took charge of communication (recruitment and client), • Participated to sales strategy: pricing, sales incentives and challenges, • Managed the recruitment and communication team (11 people), .
Business Unit Manager
GIST - ALTEN
juin 1999 - déc. 2001
2 ans 7 mois
Paris Area, France
• Sold engineering studies (mechanics, electronics and scientific software) to the automotive industry, • Negotiated annual agreements with buyers of PSA (Peugeot & Citroën), • Recruited the engineering consultants, • Matched consultant's profile with clients’ needs and organized interviews with clients, • Provided feedback to clients and candidates, • Managed a sales team (3 people), and an engineering team (up to 35 people), • Administrated a Business Unit in 2001 (60 people, turnover: 4.6 M€).
Formation
Formapart
2022 - 2022
1 mois
Chance
2021 - 2021
1 an
ESSEC Business School
Master of Business Administration - MBA
1996 - 1999
4 ans
Lycée Ampère, Lyon
1993 - 1995
3 ans
Portfolio
