Laurence Granjard

Senior Business Development & Marketing Strategist

Salaire / Taux journalier

Paris, France

Freelance

Peut venir sur site

Expertises

Stratégie SalesSales OpsGo-to-marketGestion de projet - PMOTalent AcquisitionBusiness DevelopmentStratégie & ConsultingStratégie Marketing

Langues

Français (Maternelle)Anglais (Courant)

À propos

Introduction

Business Unit Director with 20+ years of expertise in B2B strategy, marketing, and operational excellence. Led P&L optimization generating €32M+ revenue and achieved 32% growth through strategic repositioning. Specialized in energy sector transformation, team leadership, and sustainable business development for ambitious companies.

Liens

Expérience de travail

Marketing Strategy advisor

BRUSH GroupFreelance

sept. 2023 - Présent

3 ans 2 mois

Loughborough LE12, Royaume-Uni

Definition of the strategy towards a positioning as a provider of turnkey solutions in a context of strong growth of the electrification market. ✔️Assessment of the different business lines, prospective market studies, definition of priorities and objectives ✔️Project monitoring and facilitation of focus groups on topics such as electric vehicle charging infrastructure, customer segmentation, development of a new eco-friendly product, transformation of services and maintenance operations.

Business Development Advisor

Let It Grow G.Freelance

mai 2021 - Présent

5 ans 6 mois

Paris, France

Supporting ambitious companies in their development through operational support in Business Development/Sales, Marketing Strategy, creating simple and effective processes, recruiting and developing skills. ✔️ Marketing Strategy ✔️ Sales strategy ✔️ Operational deployment ✔️ Training and team support ✔️ Designing and facilitating workshops ✔️ Mentoring entrepreneurs References : BRUSH.eu, Alpha Maintenance, Faurecia, BPI, Entrepeneurs pour la planète, Action'elles, Entrepreneurs United, Catalyse coaching et formation, L'Atelier des Matières, M'Coach...

Team unit Director

Altran

janv. 2018 - mai 2021

3 ans 5 mois

Paris Area, France

Helping major actors of the energy sector (renewables, nuclear, oil and gas) to take up their technical and transformation challenges. Board Member Focus on Mechanical, Electrical Engineering and Projet Management P&L optimization (Turnover : 32 M€) Managing large teams

Senior Business Unit Manager, acting Operations Manager

INNOVATEAM

juil. 2013 - déc. 2017

4 ans 6 mois

Neuilly-sur-Seine, France

Managing and developing a Business Unit in Engineering : Recruiting and Managing Business managers and engineers for the Energy, Automotive, Aeronautics and IOT sectors (70 employees) P&L management ( Turnover : 7M€) In Charge of Key Accounts, to help them meet their R&D goals, and develop the lastest technologies. Always developing new partnerships, in a fast changing environment. Promoting entrepreunership within Innovateam. Board Member.

Board Member, Education

Lycée Français Louis Pasteur

janv. 2012 - mai 2013

1 an 5 mois

Calgary, Canada Area

Acted as a liaison with Total E&P Canada, main financial partner of the school Participated in the redefinition of the five year strategy plan Involved in the marketing committee

Secretary of the board

Centre de Ressources Francothèque - French library

janv. 2012 - déc. 2012

1 an

Calgary, Canada Area

Category Manager Wine & Spirits

Sullivan NC

mars 2006 - oct. 2009

3 ans 8 mois

New Caledonia, France

• Took charge of Marketing for Wine, Champagne, Spirits, Juices, Energy drinks for all distribution channels: hypermarkets, supermarkets, convenience stores, liquor stores, on premise, • Conducted market studies to launch new brands on the Caledonian market, • Worked on the assortment: selected products, brands and suppliers, • Defined pricing for each distribution channel, • Ensured communication plans for each brand and category in liaison with the communications manager: promotion material, media, retailers or on premise, • Coordinated supply orders, purchasing and inventory optimization, • Negotiated annual agreements with hypermarkets and on premise business, • Conducted tastings for on premise and retail customers, • Acted as liaison for Australian and European partners: Diageo, Pernod Ricard, Remi Martin, Freixenet… • Achievements: +10% Turnover Manager of Sodival Wine shop for its B to C & B to B activities • Conducted sales maximization for B to B (on Premise) and B to C activities, • Rebuilt product assortment, and set up a new pricing policy, • Developed the communication plan, • Conducted Wine tastings for both professionals and amateurs, • Supervised logistics, Inventory turns and invoicing, • Managed and recruited Delivery, Merchandising and Sales team (5 to 15 people), • Created new reporting sheets for retail and on premise sales, • Achievements : + 18% Turnover in 2007, + 32% in 2008

ALTEN

janv. 2002 - mars 2004

2 ans 3 mois

Paris Area, France

Internal Development & Recruitment Manager

janv. 2003 - mars 2004

1 an 3 mois

Paris Area, France

• Supervised the recruitment of sales managers of Alten Group (60 recruitments), • Managed the recruitment team (3 people), • Administrated the recruitment budget, • Mapped out the training program for the sales staff, • Reported directly to the chairman of the Group.

Business Development & Recruitment Manager - Engineering Subsidiaries

janv. 2002 - déc. 2002

1 an

Paris Area, France

Supervised recruitment for companies in France & Europe and participated to Sales Strategy • Supervised recruitment of Engineers for 6 companies of Alten Group in France, • Took charge of communication (recruitment and client), • Participated to sales strategy: pricing, sales incentives and challenges, • Managed the recruitment and communication team (11 people), .

Business Unit Manager

GIST - ALTEN

juin 1999 - déc. 2001

2 ans 7 mois

Paris Area, France

• Sold engineering studies (mechanics, electronics and scientific software) to the automotive industry, • Negotiated annual agreements with buyers of PSA (Peugeot & Citroën), • Recruited the engineering consultants, • Matched consultant's profile with clients’ needs and organized interviews with clients, • Provided feedback to clients and candidates, • Managed a sales team (3 people), and an engineering team (up to 35 people), • Administrated a Business Unit in 2001 (60 people, turnover: 4.6 M€).


Formation

Formapart

2022 - 2022

1 mois

Chance

2021 - 2021

1 an

ESSEC Business School

Master of Business Administration - MBA

1996 - 1999

4 ans

Lycée Ampère, Lyon

1993 - 1995

3 ans

Portfolio

Direction de Busines Unit

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