Laurence M

Context : change of business model of the French Chambers of Commerce -Hand-in-hand with the CMO creation & planning of the marketing strategy -Key contributor to shaping the future of the business & identifying new growth drivers -Lead of the marketing plan execution: 360 campaigns, brand strategy, brand activation, communication, PR, content … -Development of the growth marketing strategy, from effective multichannel acquisition tactics, to funnel optimization, and retention -Ownership of the CRM/Marketing Automation program design and execution -Organization & execution of all corporate events activities (+40 events) -Lead team coordination (15 coworkers) + direct management of 2 interns

-Definition of the product strategy (anticipation of market trends, consumers behaviour...) -Product Portfolio Optimization for our 3 brands & monitoring of product performance -Identify different customer segments, develop growth drivers for each customer and product segment -Definition of the calendar of promotional events

Reporting directly to the CSO and CMO. -Support the implementation of Pyrex's Marketing & Sales strategies  -Assistance to the Global Communication Manager (deployment of the new brand platform, events production, development of communication sales tools, help on digital project, coordination of the marketing department ) -In collaboration with the Revenue Manager, production of ad hoc analysis with strategic recommendations to the CSO (pricing, category management, monitoring and analysis of the promotional activity) -Monthly performance analysis, creation and diffusion of a business review 

-Product Development: creation and development of new products (private label) in collaboration with Buyers, Operational marketing and Supply -Brand management -Analysis of products performances -Market and competitors benchmark (evaluation of the competitive environment and identification of new trends & best practices

-Project management : coordination between all the services to set up the tests in shopping center -Extraction and analysis of quantitative results and performances of launching test, innovation test or packaging test based on panel's data -Measurement of medias campaigns efficiencies, merchandising promotion or CRM tests efficiencies -Operational recommendations

Stages Perou is a placement agency. *Business Development : Looking for new partnerships Participation in development of the commercial offer Improvement of the agency's process *Communication & Marketing : Community Management Press releases Creation and diffusion of monthly newsletters Creation of communication& sales tools.

La Rochelle Actions is La Rochelle's business school job center. Missions: Commercial prospection / Negotiation / Creation of database / Quotation / Administrative follow-up.