Laurène Lamarche

Marketing and Workplace Coordinator

Salary / Daily rate

Neuilly-Plaisance, France

Freelance, open to permanent contract

Skills

Content StrategySEOMarketing StrategyProject Management (PMO)

Languages

EnglishSpanishFrench

About me

Intro

Marketing coordinator at Riot Games with 3+ years in content creation and SEO management. Proven expertise in multilingual content strategy, website optimization using Semrush, and social media management across e-commerce and tech industries. I deliver data-driven marketing solutions that boost traffic and enhance brand visibility.

Links

Work experience

Office Coordinator

Riot Games

Mar 2024 - Present

2 years 8 months

Paris, France

As a Workplace Coordinator and Executive Assistant, I oversee the daily operations of Riot Games' Paris office, ensuring a seamless and efficient work environment for the teams. 💼 Workplace Management & Operations -Supervising vendors (security, maintenance, cleaning, IT). -Managing supplies, orders, and technical interventions. -Overseeing administrative tasks and office budget tracking. 🎯 Employee Experience & Reception -Welcoming visitors and handling access management. -Organizing internal events and initiatives. -Continuously improving processes to enhance office efficiency. 📌 Administrative Support & International Coordination - Managing schedules and organizing meetings for local teams. - Acting as a liaison with international teams to ensure process alignment. - Translating and adapting internal communications (FR/EN). - Management of the mail and deliveries This role requires a high level of autonomy and versatility, combining operational coordination, administrative support, and employee experience management

Marketing indépendant

Laurène MarketingFreelance

Sep 2021 - Present

5 years 2 months

Paris, France

Content creation : articles, newsletters, product sheets, TikToks vidéo, landing pages Content creation of infographics and communication supports Website support (content creation + SEO management) Missions of management of social media for different companies (e-commerce, wellness and cosmetics, new technologies) as a freelancer

Content Manager & SEO

Courtier en assurances

Mar 2022 - Mar 2023

1 year 1 month

Paris, France

- Internal content creation : creation and elaboration from scratch of an intern communication book using Notion. - Gathering of information about processes, rules and recommendations for future and current collaborators Content creation of external content : SEO articles in English (UK and US) and in French directly from our own back office. - Content creation of landing pages, websites pages SEO Google friendly using 1FR and Semrush - Creation of backlinks with affiliate websites and partners - Weekly traffic and lead generation analyses: (websites pages’ analysis and blog (article) analysis) with Semrush - Participation in product development

Web marketing content & SEO Manager

SOSav

Mar 2021 - Jul 2021

5 months

77185 Lognes, France

-Monitoring of content marketing for the company and management of a team of 2 people -Creation and writing of weekly newsletters for 3 companies (craft beers, spare parts for electronic devices like iPhone, MacBook etc) -Writing blog articles for the 3 companies. -Writing of device repair guide. -Writing of product information sheets for the 3 companies. Always following the rules of creativity, marketing, storytelling and SEO •WordPress •Shopify •Shopimind

Web marketing project manager

L3M HOLDING

Dec 2020 - Jan 2021

2 months

94350 Villiers-sur-Marne, France

Creation and writing of product information sheets and beauty routines for an e-commerce site selling beauty products with respect to SEO marketing. Wordpress content creation

Logistics Project Manager

Richemont

Feb 2020 - Jul 2020

6 months

Amsterdam Area, Netherlands

Creation and management of a call for tenders, the "Bodega" project: replacement of a partner and management of the project from A to Z: meeting with the marketing and logistics managers of the four local Richemont Maisons (Cartier, IWC, Panerai, Jaeger LeCoultre), identification and analysis of needs. Creation of a Request for Proposal: with an RFI, RFQ etc. Logistical side projects: creation of presentations, research...

Logistics Administrator

Richemont

Jul 2019 - Aug 2019

2 months

Amsterdam Area, Netherlands

Transport booking (ecommerce BtoC). Ensure transport compliance, ensure managing of exceptions, tracking and solving problems. Daily contacts with carriers and various Richemont brands to ensure smooth lead-times and communication. Cites administration from Amsterdam on behalf of RGLE BV. Maintaining stocks, registration and communication with CITES office. Processing document to Switzerland and all other relevant import/export customs documents. Contact with local brands and import/export team in RID (richemont international distribution).

Marketing/communication - Tourism Development Manager

Office du tourisme de Melun Val de Seine

May 2019 - Jul 2019

3 months

77000 Melun, France

Establishment and development of a partnership with GROUPON, creation of press releases, newsletters, organization of events, enhancement and promotion of the region, management and publication of content on social networks, customer management and prospecting of foreign customers. Partner search, contract negotiation, customer portfolio development, PR

Spanish tutor

/Freelance

Sep 2018 - Jan 2019

5 months

Amiens, France

Private Spanish course, two hours a week for a 8th grade student for 5 months.

Website translation and editing

iti tour

Feb 2018 - Mar 2018

2 months

Homeworking

Development of the website on the foreign market, translation, correction and editing of french content into english.


Education

Université de Picardie Jules Verne (Amiens)

Master's degree

2018 - 2020

3 years

Université de Picardie Jules Verne (Amiens)

Licentiate degree

2015 - 2018

4 years

HighSchool Francois Couperin

Baccalauréat

2012 - 2015

4 years

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