Laurène Pinaud

Strategic Planning: • Develop and implement growth marketing strategies tailored to the consulting firm's goals. • Create detailed marketing plans, including timelines, budgets, and KPIs. • Identify key performance metrics to measure the success of marketing initiatives. Digital Marketing Campaigns: • Design and execute digital marketing campaigns across various channels (SEO, SEM, email marketing, social media, etc.). • Optimize online presence through content marketing, blog posts, and thought leadership articles. • Use PPC and social media advertising to increase brand visibility and lead generation. Lead Generation and Nurturing: • Develop and implement lead generation strategies to attract potential clients. • Create and manage email marketing campaigns to nurture leads through the sales funnel. • Use CRM tools to track and manage leads, ensuring timely follow-up and conversion. Website and Landing Page Optimization: • Optimize the consulting firm's website for user experience and conversion. • Develop and test landing pages to improve lead capture and conversion rates. • Implement SEO best practices to improve organic search rankings. Analytics and Reporting: • Track and analyze the performance of marketing campaigns using analytics tools. • Provide regular reports on key metrics, campaign performance, and ROI. • Use data insights to refine and improve marketing strategies. Collaboration and Communication: • Work closely with the consulting firm's team to align marketing efforts with business objectives. • Communicate progress, insights, and recommendations to stakeholders. • Provide training and support to the internal team on growth marketing strategies and tools. Content Strategy: • Develop a content strategy that positions the consulting firm as a thought leader in the industry. • Create high-quality content, including case studies, whitepapers, and industry reports. • Promote content through various channels to engage the target audience.

Data Analysis: • Collect, clean, and analyze performance data from marketing campaigns. • Use analytical tools (Google Analytics, Tableau, etc.) to interpret data. • Identify trends, opportunities, and friction points in the customer journey. • Collect data SQL Growth Strategy: • Develop and execute growth hacking strategies to increase user acquisition and retention. • Implement A/B and multivariate tests to optimize conversion rates. • Use segmentation techniques to effectively target specific audiences. Marketing Channel Optimization: • Manage and optimize campaigns across various channels (SEO, SEM, email marketing, social media, etc.). • Monitor and improve the ROI of different marketing initiatives. • Explore new marketing channels to diversify traffic sources. Automation and Tools: • Implement marketing automation tools and workflows to improve campaign efficiency. • Use CRM platforms and email marketing tools to manage customer relationships and nurturing campaigns. Tracking and Reporting: • Establish clear KPIs to measure the success of growth marketing initiatives. • Create regular reports on campaign performance and progress toward growth objectives. • Adjust strategies based on results and feedback.

• Community Gen : Instagram Community Development (7400 followers) • Content strategy (website, in-app, social media) • Marketing Product Development with the tech team • Partnership Development (over 60 partnerships) • Co‑creation of the Mobile App and New Feature Integration Monitoring (Product Tracking) • Team Management and Workload Management (Task Prioritization) • User Testing on the Mobile App + Iterations with the Tech Team

• Acquisition Strategy Development + Roadmap Creation • Ads Management and Budget Control => Increased activity by 25% and reduced acquisition costs by 55% • 20% Increase in Website Traffic • SEO Strategy + Editorial Calendar Implementation • Website Monitoring with Developers for SEO Improvements (+11% traffic) • Social Media Launch and Management (IG / YT) • Recruitment and Management of Marketing Team (3 people) • Tracking Follow‑up / Dashboard Implementation for Monitoring

• Branding (development of the brand platform in agreement with partners to stand out in PropTech) • SEO Strategy (content production for the blog, trend analysis, internal linking, backlinks, netlinking...) • Database Scraping, Persona Definition, and Sales Pitch Writing • B2B Acquisition via LinkedIn, Automation of Initial Client Outreach (+20 clients) • Tracking Configuration (GA / GTM / Google Search Console, Hotjar...) • Lead Generation Partnership Implementation • Client Follow‑up in Product Journey (trials, offers) • Client Onboarding • Recruitment and Team Management (4 people)

• Establishment of an Editorial Department • Definition of Editorial, SEO, and Social Media Strategies • Creation of a Newsletter with 10,000 opt‑ins and a 30% open rate • Collaboration with Acquisition and Retention Squads (content deliverables, A/B tests, ideation, optimization of touchpoints...) • Engagement of 300,000 Users via Push Notification Strategy ‑ Increased reading usage by 15% • Negotiation of Visibility Exchanges worth €400,000

Business Missions • Development of existing B2B key accounts (500k€ portfolio) • Establishment of new partnerships • Definition of a development strategy • Daily monitoring and benchmarking of the competition and their commercial approaches Marketing missions • Customer interviews for case study • Writing SEO articles for brand development • Expert positioning strategy in the professional translation market based on brand DNA

Global Missions • Management of a B2C portfolio • Negotiation of quotations with B2C customers • Development of opportunities with B2B (schools and CE) • Implementation of marketing operations to raise awareness of bilingualism from an early age Writing • SEO articles

Mise en place d’événements digitaux en interne pour sensibilisation des employés. Recommandations stratégiques pour optimisation de la délivrance des messages auprès des BtoB. - Interface avec les prestataires, développeurs et clients - Créations de contenus web et digitaux - Refonte de l’interface web interne - Veille du marché du mobile et des objets connectés

Prise en charge du pôle communication : relations avec les clients (agences et annonceurs), mises à jour des actualités sur le site, publications d’articles, propositions commerciales. Clients : Veolia Eau, Mairie de Marseilles, Agence Vitamine - Développement de la stratégie de communication de Qualia Systèmes (refonte graphique plaquettes print et site internet) - Interface entre les développeurs et les clients, suivi des projets - Création de contenus web et digitaux (newsletter,

Suivi de projets web pour Terres de Whisky de Per- nod Ricard (base de 80 000 membres), Elle & Vire et Ecofolio. - Développement de stratégies CRM (fidélisation & recrutement d’optins) - Gestion du Community Management - Créationn de contenus web et digitaux (newsletters adressées aux membres Terres de Whisky, aux pâtissiers et cuisiniers professionnels pour ELLE & VIRE...) - Études statistiques des remontées des cam- pagnes virales et recommandations en vue d’opti- miser les actions menées ou à venir

Gestion d’un portefeuille de clients (Fondation Nicolas Hulot, WWF, Premup...) et de prestataires via la mise en place de projets digitaux, le développement de contenus web (vignettes, pushs médias) et le suivi de leur community management.