Laurent ALEXANDRE

LA COMM I : Au Cœur de l'IA Générative et de l'Automatisation. Dans un monde en mutation rapide, l'IA et l'automatisation sont devenues les moteurs du changement. Chez LA COMM I, nous exploitons le pouvoir de l'IA générative pour offrir des solutions sur-mesure, allant des chatbots interactifs à la prospection commerciale avancée, en passant par la production automatisée de contenus. Sous la houlette de Laurent Alexandre, fort de plus de 30 ans d'expérience, nous vous proposons : • Formation et Conférences : Bénéficiez de notre expertise à travers des formations et conférences pour maximiser l'intégration de l'IA dans vos stratégies d'entreprise. • Innovation avec l'IA Générative : Transformez votre entreprise en exploitant le potentiel de l'IA générative pour la création de contenu, le développement de produits, et plus encore. • Automatisation des Processus : Augmentez l'efficacité opérationnelle et réduisez les coûts grâce à des solutions d'automatisation sur mesure. • Assistants Virtuels Avancés : Améliorez l'expérience et l'efficacité du service client, Déchargez vos collaborateurs des questions redondantes de l'interne grâce à des chatbots et assistants virtuels intelligents. • Transformation Digitale : Intégrez l'IA dans vos processus clés pour une transformation digitale complète, rendant votre entreprise plus agile et innovante. • Productivité Amplifiée : Nos solutions IA peuvent augmenter la productivité de votre équipe de jusqu'à 40% tout en améliorant la qualité du travail de 20%. • Engagement des équipes : La révolution de l'IA est là, mais c'est l'adhésion de vos équipes qui détermine le succès. Grâce à notre approche en management du changement, nous transformons les appréhensions en véritable engagement.

Create, Design and Animate 3D environments and 3D Characters to create immersive interactive and innovative experiences in a real and a virtual world : So Virtual - So Real Responsibilities : • Diversify the offering by capitalizing on expertise in Augmented Reality and Virtual Reality. • Design, marketing, and commercialization of virtual character creation, virtual environments, and VR/AR/XR production. Results • Creation of an animated avatar for a La Poste Mobile event. • Ongoing launch of several V-Tubers and virtual influencers for our account and partner accounts. Skills • Content production, social media, influencer marketing, creativity, innovation, artificial intelligence, gaming, Unreal Engine, NFT, metavers.

Responsibilities • Development and implementation of the live trivia mobile app Bethewone, strategic and operational management of the company. • Recruitment and management of multidisciplinary teams. • Steering the development of the platform and launching audio-visual and web production structures. • Operate the strategic pivot from BtoC to BtoB with the design and launch of remote communication offering involving the complete redesign of the technological platform, marketing, and commercialization. Results Fundraising of over €1.2 million, more than 460,000 players worldwide for the Bethewone mobile app. • Successful launch of the pioneering Live Trivia mobile app Bethewone. • Winner of the Pitch start-up Pitch at Tech Invest Monaco 2017 with Bethewone • Top 5 Euroquity Start-up of the BPI in November 2019 for the BtoB offer • Over €400,000 yearly in revenue from 2020. • Development of unique expertise in e-event and live shopping (content and technological platform). • Company turnaround and eventual sale to ImmoBlockchain (publicly traded). Skills • Marketing strategy, branding, digital platform development, content production, live streaming, audio-visual production, e-event, live shopping, internal communication, Business strategy, business development, team management, fundraising, digital technology, audio-visual production, creativity, leadership, live streaming, gaming, e-gaming. Key customers: Orange, SNCF, Abbott Laboratories, Institut Sapiens, Banque Fiducial, Portzamparc, GRT Gaz, Ipsen, Otis, Ifremer, Chubb, Gan, Carrefour, Sodexo, API Group, etc.

Responsibilities • Successfully managing the multimedia account of Dubaï's Department of Tourism and Commerce Marketing (DTCM) in 15 countries, including China. • Optimizing Emirates Airline's digital acquisition strategy in all countries. • Designing Havas' e-commerce offering for the GCC zone. Results • Securing and contracting the DTCM account for 3 years. • Optimizing Emirates Airline's digital acquisition by 25%. • Creating and managing new opportunities in the Egypt zone. Skills • Managing multimedia accounts, e-commerce development, strategic analysis, large account management, adaptability, leading cross-functional and multicultural teams.

Responsibilities • Creation and management of a digital 360° support agency. • Development and management of a significant client portfolio while supervising and recruiting talented collaborators (sales, creative, developers). • Directed and supervised a cross-functional team of 12 in creative, strategic planning, UX/UI, data and analytics. Results • Created Web traffic to customer websites through SEO, SEA, Social content, digital strategies, One to One and advertising campaigns. • €1.5 million in gross margin in 18 months, • Rebranding of the K par K brand • Top Com Gold for VÉLIB’. Skills • Company management, client portfolio development and management, recruitment and supervision, communication agency, 360° Digital Marketing, Content Strategy, CRM, communication campaigns, SEO, content design and production, brand creation, brand launch.

• Settled and launched Neo@RMG to support the launch of HSBC Premier and HSBC Direct in France. • Aligned creative department in order to streamline media and creative strategies and increase visibility. • Generated over 500K€ in gross margin over 12 months and overcame HSBC’s goals by 50%.

• Settled and launched Neo@Ogilvy on the French market within one month to manage blue chip accounts including IBM, Cisco, Lenovo, and American Express. • Developed new local business through linking creative strategies to offer valuable solutions. • Managed a team from10 to 25, oversaw full P&L responsibility, marketed positioning, and developed new online digital media planning tools Selected Achievement: • Drove gross margin over 100% to over 2M€ and drove profitability over 20% within 2 years with no business loss among blue chip accounts

Founder of AdMire in January 2006, elected to partner with WPP to launch and manage Neo@Ogilvy and Neo@RMG starting from January 2007. • Created a new kind of media agency reconciling of creative, media, and ROI with the capacity to manage 360 media strategies. Key clients included Ten Mobile, Editions Atlas, and Sofinco. • Marketed AdMire's agency positioning, managed P&L, and developed strategic business plans. • Managed product development for DRTV, DR Print, and digital media planning. Selected Achievements: • Elected to partner with WPP (Ogilvy and JWT) to launch Neo@Ogilvy in 2007. • Achieved a gross margin of 300K€ to break even within 9 months, and gross margin of 2M€ within 2 years.

• Member of the global strategy team of Media Contacts; built new media contacts based on data, direct, and digital expertise. • Launched and reengineered new Media Contacts in the French market to create new dynamics and develop new business opportunities including ING Direct, Meetic, and Aviva Direct and external growth policies. • Managed over 60 people in cross-functional capacities to rebuild digital tools and perform research. Selected Achievements: • Drove gross income over market growth from 3M€ to 8M€. • Achieved EBITDA over 25% with Media Contacts France.

• Designed and implemented projects through positioning, offers, sales policy, and business plans. • Managed all new business development and full P&L. Selected Achievements: • Achieved a positive EBITDA in less than 2 years. • Achieved 500K€ EBITDA in 2003 at 50% ratio versus gross income.

Animation, Co-ordination, Logistical and Methodological support of 6 International Task Forces (France, Belgium, Germany, Holland, England...). Analysis of the Sales Conditions, Sales Practices, Planning Management, Media owner Relationships, Advertisers’ and Media Agencies’ Relationships. Strategic recommendation to the Board.

Implementation of a Controlling System for RTL and RTL 2. Analysis of Rates, Audience and Booking Levels for each commercial break. Recommendation on the price policy and special sales offers.