Laurent Berdugo

• Launched 500+ campaigns over 5+ years across hundreds of niches, owning strategy → execution → measurement for revenue impact. • Orchestrated a full channel mix to hit live order targets: Google (Search, Display, PerfMax, Demand Gen, YouTube), Bing, Meta, TikTok, Native (Taboola/ Outbrain), Emailing, SMS, AI voice/chatbots, and Remarketing. • Built hundreds of conversion-focused sites/landing pages (often within 24h); added SEO foundations so lead flow continued even when paid spend was paused. • Drove CPA down while increasing qualified volume through systematic testing (creative/keywords/audiences), clean tracking, and pragmatic budgeting/ iteration. • Incubated cross-functional projects to productize operations and diversify acquisition: VoyageEnCar.com, Via-Domicile.fr, BourseDuLead.com, SefirAI.com.

• Owned marketing end-to-end for 7+ years: growth strategy, budgeting, channel mix, analytics, and executive reporting. • Scaled a predictable lead engine via Google & Bing (core), complemented by social (Facebook/Instagram), email remarketing, and CRO across the funnel. • Launched 50+ websites/landing pages to match audience/offer segments; set up clean tracking (GA→GA4/GTM) and testing to lift conversion and lower CAC. • Led multi-country acquisition (FR/BE/DE/CH/ES): localization, bidding and creative adaptations, compliance and messaging alignment. • Managed partnerships and RFPs with major EHPAD/senior-residence groups, aligning capacity/SLAs and ensuring a steady flow of qualified cases.

Opened the French-speaking market from scratch (FR/BE/CH): go-to-market plan, positioning vs. incumbent ESPs, and pipeline generation. • Localized product marketing (website, landing pages, pricing, docs, case studies) and ran full-funnel acquisition(SEO/content, paid, webinars, partnerships). • Built partner/reseller motion with agencies and integrators; created sales playbooks, demos, and collateral to lift conversion from trials to paid. • Implemented onboarding & lifecycle emails, in-app prompts, and remarketing flows to improve activation, retention, and expansion. • Ensured deliverability/compliance (permission practices, double opt-in, GDPR-ready consent) and promoted key integrations (WordPress, Shopify/ PrestaShop, Zapier/Make).

Led digital for Ophtalmic-Online (B2C e-commerce): roadmap, merchandising, UX/CRO, analytics—owning day-to-day growth and KPIs. • Built the SEO strategy (technical/on-page/content) for the store and a network of educational microsites; grew qualified organic traffic and category visibility. • Managed SEM/paid for Ophtalmic-Online (Google Ads): account structure, keyword/ad testing, Quality Score improvements, and clean GA/GTM tracking. • Owned social & editorial (blog + networks): education on lens care, astigmatism/presbyopia, driving community growth and email capture/ remarketing. • Conceived and launched consumer portals & niche sites: infos-lentilles-de- contact.com (go-to resource over ~2 years), lentilles-pour-astigmates.fr, lentilles-pour-presbytes.fr, plus multiple optician websites (e.g., wagram- contact.com).

- Heading Marketing Department - Supervising all Audeside websites (more than 10) and strategy - Managing "Retraite Plus" and "Orientation Retraite" SEM campaign (www.retraiteplus.fr - orientationretraite.fr) as well as new landing pages strategy - Supervising "Retraite Plus" B2C & B2B Newsletters - Supervising all websites content (SEO oriented) - Responsible for Info Maison de Retraite (http://www.info-maison-de-retraite.fr/) complete redesign and new strategy. - Creation and launching of Maison de Retraite Médicalisée (http://www.maison-de-retraite-medicalisee.org/) and Maison de Retraite Ehpad (http://www.maison-de-retraite-ehpad.com/), 2 websites regarding eldercare service. - etc...

- Launching new websites projects (ex: www.capretraite.fr new version) - Maintaining old projects by improving them technically, graphically and textually (ex: www.alzheimer-conseil.fr) - Consulting on Promotion (SEO & SEM) and optimization of existing websites

- Maintaining and improving all Yahoo! services: Movies, TV, Games, Astrology, Video - Editorial missions like updating and animating all products homepages - Creation, writing and sending the Yahoo! Entertainment Newsletter - Creation of mini-sites for special events (blockbusters, partner movies...) - Managing all contests - Improving and updating all products pages as well as videos uploading (trailers, clips etc.).

- Managing the launch of Lancôme EuropShop (www.lancome.com) - Guy Degrenne & Petit Bateau Website Audit (www.guydegrenne.fr - www.petit-bateau.fr) - Head of Project on the launch of Descamps brand on Internet (www.descamps.com) - Bata Website Audit to improve sales (www.bata.fr) - Managing all BI Commerce platform (all-in-one package site) by updating, doing benchmarks and helping customers in changes for all subscribers of this offer (ex: www.tectona.net)

- In charge of all marketing aspects on Dell EMEA websites (around 30 sites). - Improving DELL B2C merchandising online - Defining customer needs in relation with local e-business managers - Defining product roadmap for EMEA - Managing a development team in India (6 person team) - Setting up new functionalities to improve sales - Improve UI and web-content to enhance UX on DELL EMEA websites. - Managing online promotional campaign launches and ROI analysis (reporting). - Managing online events. - Managing DELL Premier Pages marketing strategy (premier.dell.com).