Laurent Coutouly

Ideas in brand identity and content, digital, print, social media... In short, in 360. Because whatever the technique, a good campaign is first of all a good idea. Main clients : W (Havas Group), Hungry&Foolish, Altavia, Babel, Ogilvy, DDB Paris, Publicis Poke London. Key accounts : - Aéroport de Toulouse: definition of tone of voice and copy-writing of all publicity material. - AccorHotels: creation of the global brand territory, design, development and writing of the group's editorial charter in French and English. Writing of manifestos for each of the group's entities. Design and writing of content for advertising, press and social media. - Gecina: creation of an ‘employer brand’ language charter and writing of the main speeches on LinkedIn and on the company's own website. - Puy du Fou: B2B campaigns aimed at HR managers. - Aésio: communications on the brand's commitments to its various audiences. - Atlantic: definition of a cross-functional concept and roll-out of B2B campaigns. - Mercedes: management of a launch campaign (posters, press, mailing and e-mailing) for the new models in the CLS range, with definition of a new signature. - Ladurée: design and writing of B2C sales brochures, press kits and press releases. - Roland Garros: definition of semantic principles for the new stadium and museography. Practical implementation on site. - ibis & ibis Styles: creation of a new tone of voice for each brand across all its on-site communications. - Schneider Electric: global B2B and B2C campaigns around new products and services (brochures, social media, sales tools).

Design of promotional and event operations, online & offline and writing of all content. In charge of : - Powerade: creation of the advertising campaign (posters and press) and development of a tournament event with Thierry Henry for the launch of the brand in France. - Fitness (Nestlé): design and development of an international TV campaign.

ealization of promotional and event operations: research of creative concepts and writing of all the texts. In charge of : Heineken, McDonald's, Bud, PMU.

360 operations design: development of operational campaigns, research of event ideas, creation and writing of CRM supports, management of advertising campaigns. In charge of : - Midas: research of creative concepts, implementation of a tone of voice specific to the brand, declension in radio messages and posters. - Houra.fr : research of operation themes, writing of event-driven web pages, elaboration of contents (catalogs and website) and implementation of an offbeat tone of voice (especially through street marketing operations) to establish the brand as a reference in the emerging landscape of online distribution. - Auchan: research of promotional themes on the different highlights of the year and declination in posters, brochures and radio spots.

Research of creative concepts and writing of relational and operational marketing campaigns. In charge of : - Renault: creation of commercial mailings and communication devices to motivate sales forces. - Nivea: development of the loyalty program for the Q10 skincare product segment, writing of personalized messages. - Aberlour: design of point-of-sale promotion campaigns.