Laurent Sicard

Growth Marketing

2 recommandations

Salaire / Taux journalier

2 personnes recommandent

Bordeaux, France

Mobilité : Paris, Bordeaux, ...

Freelance, ouvert au CDI

Peut venir sur site

Expertises

GrowthGoogle AdsSocial AdsStratégie MarketingMeta AdsTikTok AdsGrowth Marketer

Langues

Anglais (Courant)Espagnol (Courant)

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À propos

Introduction

Mobile UA enthousiast and specialist

Liens

Expérience de travail

Consultant Growth, User Acquisition & Monetization

FreelanceFreelance

juil. 2025 - Présent

1 an 4 mois

Senior user acquisition manager

Two Desperados

avr. 2024 - juil. 2025

1 an 4 mois

User acquisition & Monetisation manager

Oh BiBi

juin 2023 - janv. 2024

8 mois

User Acquisition Manager

Gameloft

mai 2020 - juil. 2023

3 ans 3 mois

Paris, France

Addict Mobile

oct. 2015 - août 2020

4 ans 11 mois

Paris, France

Team Leader

juil. 2018 - août 2020

2 ans 2 mois

Paris, France

- Managing a team of 3 account managers - 7 figures monthly budget - Responsible for a portfolio of 15+ clients from wide‑ranging verticals - Defining ROI‑oriented acquisition strategy

Senior account manager

mars 2017 - juil. 2018

1 an 5 mois

Région de Paris, France

- Leading the UA campaigns of 10+ simultaneous clients - Strategical analysis to drive client's campaigns to reach their objectives. - KPI and budget management - Monthly macro analysis to deep dive in performances

Mobile Marketing Account Manager

oct. 2015 - mars 2017

1 an 6 mois

Paris, France

- Setting up campaign on different tracking platform (TUNE, Appsflyer, Adjust…). - Optimising acquisition through client’s KP. - Developing and testing of creative solutions to optimize the campaigns’ overall performance. - Daily analysis on all campaign performances. I manage client's budget such as Prisma Media (Voici, Cinéloisir, Switch...), Michelin, 20 Minutes, Bazarchic, Lalalab...


Formation

Munster Technological University

Bachelor of Business Administration (BBA), International Sales and Marketing Management

Undergraduate Exchange student with courses in International Marketing and Sales, Economics, Communication, Organization & Management and Managerial Economics.

OMNES Education

Diplôme de l'ECE, BBA INSEEC (ECE BORDEAUX)

Activités et associations : Virus Volt - Musical association

Four year International Business degree program which alternates courses in Marketing, Finance, International Trade, Business Law and Languages with several internships abroad France with the last year specialized in International Marketing.

OMNES Education

Master Spécialisé 2, Communication et publicité

INSEEC (formerly l'Institut des hautes études économiques et commerciales) is a "grande école" in the French higher educational system. INSEEC delivers a Master degree (Bac +5, which means in French five years of high studies) with the agreement of the minister of national education. The school is a member of CGE, UGEI, EFMD and AACSB.

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