Lauri Aarnio

⬇️Helping tech industry founders and team leads to ⬇️ ▪️ Build strategic Marketing & Communication plans (Events, Product Launches, New Markets (GTM)) ▪️ Set up powerful and automated Digital Marketing funnels ▪️ Refine key audiences, ICPs, and critical messaging throughout the customer journey ▪️ Capitalize on the "post click era" of SEO; GEO: Understand how AI searches drive traffic ▪️ Tech ecosystem building & outreach ▪️ Communicate authentically to discerning audiences, increasing Demand-, and Lead Generation ▪️ Capitalise on marketing trends in AI (Synthetic responses, AI agents, Automation, GEO; Generative Engine Optimization) ➡️ [email protected] la-insights.com In addition to my project, I'm deepening my expertise through Executive Education at HEC Paris, in Innovation Management & Entrepreneurship. > I'm also happy to discuss in-house roles & Fractional Marketing & Comm Advisor roles

Hello Tomorrow is a global ecosystem builder with a mission to unlock the power of Deep Tech to address major societal and planetary challenges. 𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 •Build brand awareness for Consulting Services via customer-centric inbound marketing •Develop and deliver custom communication & marketing strategies for partners e.g. L'Oréal, Syensqo, Solvay, Safran, EIC • Lead generation • Acquire customer success stories & drive referrals • Lead a team, coordinate transversal collaboration across BUs • Oversee marketing, communication, ticket promotion, and PR & Media for the Hello Tomorrow Summit—the EU’s #1 deep tech event • Enhance partnership offers (brand & visibility), client-facing project management • Improve content marketing: including reports, webinars, & press conferences to boost thought leadership • Boost social media strategy & ecosystem growth • Create inbound marketing & demand generation strategy for Events, Consulting, and SU Programs • Enhance cross- & upsells • Drive growth, digital marketing & automation: implement Hubspot CRM, build a new database, redesign the customer journey • Optimize SEO 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Developed a strategy for partner success testimonials, boosting brand awareness • Achieved 90% customer satisfaction across 20+ projects YoY • Led brand visibility & partnerships for 10+ clients YoY with top media coverage • Implemented data-driven metrics reporting across the organisation • Doubled LinkedIn following organically from 15K to 31K • Modernized marcom KPIs for client & executive reporting • Delivered +25% YoY MQL growth via inbound marketing; 20% database growth in 2 y. • Automated marketing OPs with Hubspot CRM & AI Plugins • Generated 1300+ content downloads to fuel lead generation • Co-built ABM with Sales, improving reply rates & data • Organised 12 webinars with a 60% attendance rate, increasing brand awareness among key accounts • Increased organic traffic by 25% YoY

Elsevier is a global information analytics business specializing in science and health, empowering knowledge that empowers those who use it. Elsevier helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. Combining content with technology, supported by operational efficiency, Elsevier turns information into actionable knowledge. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝘁𝗮𝘀𝗸𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 • Training and consulting to enterprise accounts in France, under Account Manager's insructions - Planned and executed three training sessions for 50 researchers around Elsevier’s research management tools. - Coordinated with universities and research centres to organize conferences and training sessions. - Promoted the use of Elsevier's research management tools. - Helped clients to understand their respective research landscapes and answer the question: "How to market my research and position myself?" - Blog posts and press releases on scientific research tendencies, EN & FR.

Supported Elsevier Customer marketing team for three different European regions: North (Benelux, the UK + Nordics), Central (DACH) and South (France, Spain, Italy, and Israel). Emphasis on France. 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - Planned, designed, and executed B2B marketing email campaigns (research management products, enterprise SaaS)/ - Evaluated the targeting and strategy of B2B marketing campaigns (research management tools) Conducted data analysis on email deliveries and KPIs. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗲𝘃𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Invited relevant stakeholders to events, managed participation. - Managed an entire event on-site at a research conference in Bologna, Italy. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 & 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 - Developed a Twitter strategy and content for Elsevier's Library Connect. - Worked on a blog to produce organic content for Sales & Marketing. - Drafted press releases on highly technical topics around research management trends (EN-FR) - Wrote blog posts on similar topics

Open2Europe is an influence strategy consulting agency that offers its expertise in several major areas of communication including: traditional and 2.0 media relations, influencer relations, and social media. 𝗤𝘂𝗮𝗱𝗿𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝘄𝗼𝗿𝗸 • 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗥 - Assisted in the definition of communication and PR strategies for technology clients (press release calendars, content plan, market positioning) such as Haier, LG & Epson - Assisted consultants in everyday PR and communication operations: press clippings, coverage reporting to clients, and sending of press releases -Autonomously reached out to journalists, resulting in augmented media coverage • 𝗖𝗼𝗺𝗺𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 - Conducted market research on B2B & B2C tech markets - Translated PR support content from Scandinavian languages to French and English

• Translations for non-profit online projects and startups • French-English, English-Finnish Content writing and editing

• Sales operations • Negotiation and pitching • Cold calls • B2C & B2B