Laurianne merour
Digital Marketing Manager
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Global Digital Marketing Manager with 7+ years driving growth across EMEA, NORAM, and APAC regions. Expert in paid advertising strategy, lead generation, and ROI optimization for SaaS companies. Specialized in multi-channel campaigns, CRM management, and data-driven marketing solutions that maximize client engagement and conversions.
Expérience de travail
Digital Marketing Manager
Enghouse Interactive France / Eptica
févr. 2021 - janv. 2024
3 ans
Enghouse Interactive, a leading provider of contact center software, services and video solutions (SaaS). ➡ Charged with building and implementing a Paid Ads strategy globally (EMEA, NORAM, APAC, SPALAT regions) ➡ Drive client awareness, engagement and leads by maximizing entire media mix including digital advertising, retargeting, content syndication and programmatic display. ➡ Achieving Lead generation objectives and ROI analysis.
Marketing Coordinator
Yooz Inc
nov. 2019 - mars 2021
1 an 5 mois
Dallas, Texas, États-Unis
YOOZ INC, AI-based Cloud-based Accounts Payables Solution Purchase to Pay automation for finance professionals. ➡ CRM Management ➡ Data monitoring ➡ Community Management ➡ Creation of Marketing & Sales materials ➡ Webinar organization ➡ Website (Hubspot, SEO)
FORTIA Financial Solutions
août 2017 - déc. 2019
2 ans 5 mois
Paris, France
Marketing & Communication Manager
août 2018 - déc. 2019
1 an 5 mois
Paris, France
FORTIA FINANCIAL SOLUTIONS, AI-based platform to reinvent funds’ compliance, global data management & complex processes’ automation ➡ Strategy development of Marketing, Communication & Digital ➡ Planning and deadlines management ➡ Marketing monitoring ➡ Creation of Marketing & Sales materials (presentations ppt, flyers, mailling...) ➡ Press relations ➡ Social media management ➡ Website management (Wordpress, SEO) ➡ Sales research (qualification of customer's needs, lead entrants, inbound marketing, social selling) ➡ Internal Communication (Newsletter, HR) ➡ Content Management
Communication Fortia Accelerator
mars 2018 - août 2018
6 mois
Paris, France
Fortia Accelerator will host at the beginning of October 2018, 2 to 4 innovative startups within its premises. This accelerated program will be free and dedicated to the worldwide startups – Regtech and Big Data. This first accelerated program will be spread over 6 months and will allow selected startups to benefit from: ➡️ Free access to a quality shared work space, located at 17 Avenue George V, 75008, PARIS ➡️ Valuable R&D advice from our experts in NLP (Natural Language Processing), Machine Learning and Software Architecture. ➡️ Legal and administrative advice ➡️ Access to the Fortia network
Marketing & Sales assistant
août 2017 - août 2018
1 an 1 mois
Paris Area, France
➡ Creation of Marketing & Sales materials (presentations ppt, flyers...) ➡ Events organization ➡ Press relations ➡ Social media management ➡ Website management (Wordpress) ➡ SEO/SEM ➡ Sales research (qualification of customer's needs customer's, leads) ➡ Internal communication (Newsletter, HR) ➡ Content management ➡ Mailing
Marketing Assistant
Safran Identity & Security (aka Morpho)
janv. 2017 - juil. 2017
7 mois
Paris Area, France
Marketing Assistant, Division Business Solutions, Payment, Issy-les-Moulineaux (92) ➡️ Coordinate & create Marketing tools and product presentations ➡️ Organize events (conference, trade show) ➡️ Coordinate web tools (intranet, videos)
Rental assistant & receptionist
Les Estudines, groupe réside études
mai 2015 - août 2015
4 mois
Nantes, France
🏙 Rental, Les Estudines Tourville ➡️ Asset client needs ➡️ Visit of apartments ➡️ Writing contracts of lease ➡️ Communication ➡️ Welcoming customers
Formation
High School Diploma - Quimper, France
Science & Physic diploma
2010 - Présent
16 ans 10 mois
VISIPLUS academy
Leadership et Management
2024 - 2024
1 mois
Burgundy School of Business - BSB
Master degree
2014 - 2017
3 ans 1 mois
California State University, Fresno
Marketing
2016 - 2016
1 mois
University of Brest
Two year university degree in Business Administration
2011 - 2013
2 ans 1 mois