Laurie Guillaume

I specialize in designing, executing, and overseeing digital marketing campaigns across multiple platforms, including social media, display, and search advertising. Leveraging analytics and advanced technology tools, I monitor performance metrics to optimize campaigns and drive conversions effectively. Clients: GBH, Mercedes-Benz, Audi, Skoda, Villa Prestige, La GUP, Kiabi Platforms: Google Suite (Tag Manager, Analytics, AdWords, AdWords Editor), Meta Ads Manager, HubSpot, Agora Pulse

I am responsible for developing, implementing and monitoring digital campaigns on various platforms including social media, display and search advertising. To better optimise our clients campaigns and ensure conversions, I use analytics as well as new technology tools to measure and evaluate performances. Clients: Adobe Document Cloud, Porsche APAC, Twitter, Breast Cancer Foundation, Nestle, Volvo Trucks SEA, Panasonic Platforms: Google Suite (Tag Manager, Analytics, AdWords, AdWords Editor), Facebook Ads Manager, HubSpot, Digimind, Hootsuite

PerformanceAsia helps clients to understand, adopt and leverage the new digital universe through strategy, data, marketing delivery, and technology. I specialize in all aspects of Digital marketing campaigns. From strategy and sales to implementation, management optimization, and reporting. Clients: Landor, Mega Adventure, Madame Tussauds, Active8me Platforms: Google Suite (Tag Manager, Analytics, AdWords, AdWords Editor), Power Editor, HubSpot

WWW Concepts is a creative and lifestyle agency and is responsible in consulting high level operational expertise and support functions in events, marketing, design and F&B. My role is to lead the marketing/events team. I have planned over 80 tailor made events with up to 500 pax for over 7 clients. I have proudly introduced marketing campaigns that brought in clients like Singapore Tourism Board, DBS or CNBC and have managed budget ranging from S$2,000 to S$25,000. Business Development | Events Management | Account Management •Offering first class services to both potential and existing clients •Constructing budgets and timelines •Creating sales pitch to win new business •Branding and conceptualising overall look and feel of the events •Crafting clients’ communication

Révolte is a young local brand creating a whole new reality and the rising of a new rebellion in fashion. First staff to be employed. I was responsible of building marketing strategies and branding the business. Created alignment and strategy for optimising revenue between sales and marketing. I successfully launched 3 collections through online media and placed the brand in 4 different stores in Singapore. I proudly introduced the brand to the famous fashion trade show COTERIE-TMRW in New York and managed to get orders placed for multi brands store such as Nordstrom. Activities includes: market trends identification, sales, key account development and management across South East Asia and New York.

Balenciaga is a fashion house founded in 1918, this Spanish born designer was known for his unmatchable eye to detail in the art of couture making. Short but sweet. I was proud to be part the young and dynamic team at the Balenciaga's showroom. My role was to assist in sales analyses and to manage the visual merchandising of the showroom.

-Clothes, shoes and accessories sales -Achieving a sales goal of S$5500 per day -Customers’ advices and style coaching -Developing the company’s turnover

-Handling inport and export documents (Air and Sea Freight) -Tracking of goods sent abroad -Managing reception and sending of the goods -Customs permit, HS code -Elaborating invoice due to the incoterm -Handling my own customers wallet -Phone welcoming