Laurie Hartmann

As Head of Communication at Expliseat, I founded and led the Communication & Events department, shaping the brand strategy and overseeing marketing, PR, and events. I drove high-impact campaigns, including a press collaboration with Air France, our factory inauguration, and the launch of a new rail seat at InnoTrans Berlin, securing 100+ press features and four audiovisual reports in 2024. I led a full rebranding to align the company’s identity with its growth ambitions, developing a new website and designing a premium booth for Aircraft Interiors Expo. I also built the marketing strategy for our diversification team, crafting a new narrative and promotional materials for rail and eVTOL products.

Led the brand marketing strategy and campaign execution for the Aircraft Interiors Expo (AIX), a flagship global event in Germany. Worked cross-functionally with marketing, sales, and operational teams to drive exhibitor and visitor engagement, enhance brand positioning, and elevate the overall customer experience.

Led the brand strategy and marketing for Glion Institute of Higher Education, overseeing a portfolio of Bachelor’s and Master’s programs across Swiss and London campuses. Worked closely with academic teams and central marketing to develop and execute omnichannel campaigns, content strategies, and brand positioning initiatives.

I developed and executed multi-channel marketing strategies for the Health Faculty, including a comprehensive go-to-market plan for the THINK Diploma of Nursing. I organized nationwide events such as open days, industry conferences, and webinars, which significantly boosted brand awareness and student recruitment. Additionally, I played a key role in crisis management during the acquisition of THINK and the rebranding of Torrens, navigating the complexities of brand transitions and ensuring continued market presence and engagement.