Lawrence Razzouq

Deliver technically demanding, virtuoso performances that reinterpret iconic progressive works with precision and creativity. Reorchestrate and arrange music with added drama, depth, and storytelling, blending classical, cinematic, and modern influences. Grow a global presence (@princeofsynth) by sharing original reinterpretations and engaging collaborations with music audiences.

Conducted discreet in-store evaluations for maisons including Gucci, Longchamp, Balenciaga, and Berluti, assessing client journey, service quality, and staff performance. Assessed sales teams’ knowledge of brand heritage, storytelling, and collections, ensuring alignment with each maison’s identity and standards. Delivered comprehensive reports with actionable insights, helping brands refine customer experience strategies and uphold retail excellence.

Shaped the brand identity from inception, contributing to logo, packaging, and product design to ensure a premium and elegant positioning. Oversaw the creation and production process, sourcing factories and artisans to bring creative concepts into refined, market-ready products. Developed the website and sales channels, securing placements in concept stores and high-end retailers across the South of France.

Spearheaded fashion collections from concept to launch, collaborating with artists and shaping design vision. Directed operations and business development, managing international production in China and Portugal and ensuring quality and timely delivery. Built and maintained websites and digital platforms, crafting brand narratives and engaging target audiences.

Led and coached the sales team, improving client interactions, product expertise, and luxury service standards. Drove sales growth and performance metrics through targeted strategies to maximise revenue and client engagement. Managed store operations and visual merchandising, ensuring a refined boutique environment aligned with the brand’s high-end positioning.

Supported luxury brand campaigns (Givenchy, L’Oréal, etc.), coordinating advertising placements across in-flight media channels. Assisted in campaign planning and execution, ensuring alignment with client brand standards and timelines. Monitored and reported on campaign performance metrics, providing insights to optimise reach, engagement, and brand visibility.

Developed a comprehensive database of key US blogs, categorised by sector (fashion, automotive, etc.), to support the company’s US expansion. Assisted in preparing and integrating operations for opening the US branch, contributing to market entry strategy and localisation. Collaborated on data organisation and influencer mapping, ensuring targeted outreach and alignment with brand goals.