Layal Baydoun

Specialized in the creation, optimization, and distribution of content for creators on social media. Reporting to the Sales Director, responsible for optimizing creator performance, engagement, and revenue through strategic management and data-driven communication to maximize impact. • Led strategy and performance optimization for over 100+ creators across platforms, enhancing engagement and monetization • Designed and automated interactive dashboards to monitor monetization and audience KPIs for content on Facebook and Snapchat, reducing reporting time by 50% • Led the implementation of a customer support platform (Intercom), including chatbot design, help center creation, ticketing workflows, and reporting, improving response time and agent efficiency • Management of onboarding and offboarding for external collaborators in coordination with the Ops, Sourcing, and Legal teams • Proactive identification of at-risk accounts and coordination with sales teams to reduce churn • Ensured service quality and operational continuity across multiple stakeholders • Contributed to automation and AI-based support solutions to improve agent efficiency • Optimized paid distribution on Facebook and Snapchat, reducing CPC by 18-25% across top-performing campaigns by testing thumbnails, hooks, and audience segments • Achieved 15 to 20 million monthly views on META by optimizing content formats, publishing schedules, and SEO best practices

Managed and optimized social media presence for top YouTube creators such as MrBeast, PewDiePie, Brad Mondo, and KallMeKriss across multiple platforms, ensuring maximum engagement and content performance. Enhanced content strategy, boosted audience engagement, and improved video performance through data-driven decision-making and A/B testing. Managed Facebook, Snapchat, YouTube, IGTV, and TikTok pages, curating and optimizing content to align with platform-specific algorithms. Conducted A/B testing using internal data tools to compare multiple video versions before publishing, ensuring the most engaging format reached the audience. Performed weekly performance analysis using Creator Studio, Business Manager, SnapStudio, and YouTube Analytics to track key KPIs and optimize future content strategies. Created and scheduled high-impact social media content (posts, videos, stories) using professional social media management tools to maintain consistency and engagement. Increased audience engagement, improved video performance, and refined social media strategies using data-driven insights, leading to higher reach, retention, and overall content success.