Lea Abbou

QA : Test planning and creation of test scenarios and test cases. Developing a test strategy and executing manual and automated tests. Reporting bugs as tickets (Jira). Collaborating with developers. Validating fixes. Some projects as QA : Deploy e-commerce and marketing website launches Deploy RCU (Integration, process with IT/DSI teams, anonymization, etc.) PLP & PDP redesign on sisley.com Adyen upgrade cartridges Tapbuy integration Social login

E-commerce & Digital Strategy Management : Manage the product catalog and e-merchandising strategies. Publish products online according to collection cycles and launches. Oversee website developments and optimization, adapting to divisional needs. Coordinate website contributions with marketing and logistics teams. Technical & Project Management : Track and manage anomalies and technical tickets (Jira). Coordinate replications, releases, and platform updates with the IT teams.

Content Management & E-commerce Operations : Publish products online for various collection launches. Create and coordinate the commercial calendar (Pop-Ups, Banners) and the website's menu structure. Ensure site ergonomics by optimizing product descriptions, photos, and pricing. Create and update various website pages (editorial sections, Fashion Show pages, etc.). Manage delivery issues related to pre-orders. Performance Analysis & Optimization : Conduct site performance analyses (monthly, weekly, and daily). Manage daily product ranking and implement new merchandising strategies. Update the Store Locator and coordinate information with Google My Business.

E-commerce & Operations : Analyze e-commerce sales on a daily and weekly basis. Forecast stock levels for various warehouses and licenses (Keyring, CWF, Coty & OLG). Manage delivery issues in coordination with Yoox Net-à-Porter and the distribution center. Implement restock orders based on sales analysis. Handle Master Orders according to different collections and pricelists. Digital Marketing & Brand Communication : Create "BuyNowWearNow" selections and coordinate their launch on Chloe.com. Contribute to the development of the Seebychloé brand by executing a 360-degree plan (On-site, Social Media & CRM).

Product Catalog Management: Managed the entire online product catalog, including the integration of new products, price updates, and content translation for international markets. Online Merchandising Optimization: Develop and implement strategies to improve product visibility, manage cross-selling initiatives, and optimize collections to increase sales and conversion rates. Digital and Brand Communication: Ensure a consistent brand presence online by managing Google Business listings for global points of sale and analyzing the performance of newsletter campaigns.