Léa De Siran
Global B2B Marketing Operations Manager
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
B2B Marketing Operations Manager with 8+ years in music and entertainment marketing, specializing in revenue-driven strategies across EU, UK, and US markets. Expert in partner marketing, co-marketing campaigns, and product launches using Salesforce, Pardot, and analytics tools. I deliver data-backed marketing strategies that drive partner acquisition and retention for global brands.
Expérience de travail
DICE
sept. 2019 - oct. 2024
5 ans 2 mois
Paris, France
Global B2B Marketing Operations Manager
sept. 2023 - oct. 2024
1 an 2 mois
Paris, France
Implementing innovative and revenue-driven B2B marketing strategies for the EU+UK and US markets. Enabling the Ops team by crafting partner facing assets based on product knowledge and learnings. Portfolio: Alexandra Palace, Rough Trade, Decibel Festival, FLY festival, Club Chinois, Amnesia, Sonar, Trapital, Public Records, LPR, Everyday People, Avant Gardner
Global Marketing Specialist
sept. 2019 - oct. 2024
5 ans 2 mois
Hybrid
Partner Marketing Operations Manager Europe
juin 2022 - oct. 2023
1 an 5 mois
Paris, France
¤ Marketing deal negociation ¤ Co-marketing campaigns ¤ B2B Event management ¤ B2B coms ¤ Partner Case Studies Using 🧰 Pardot, Salesforce, Notion, Looker, Figma, MIO (DICE back office), Google Ads, Meta Business Manager Portfolio: La Machine du Moulin Rouge, Super!, Allo Floride, Madame Loyal, Pete The Monkey, COLORS à Paris, DRP, Paris Electronic Week
Content Coordinator
juin 2021 - juil. 2022
1 an 2 mois
Paris, France
¤ B2C Promo plans for partners ¤ CRM campaigns monitoring ¤ B2B coms ¤ Case studies ¤ DICE DEI content (Diversity, Equity, Inclusion) Using 🧰 Braze, Notion, Google Suite, Looker, MIO + Kim (DICE back office), PhraseApp
Sales and Marketing coordinator
sept. 2019 - juil. 2021
1 an 11 mois
7620 Paris, Danemark
¤ Sales Coordination ¤ Marketing & Sales Pitch to promoters ¤ Partner promo plans & coms ¤ Media buying and digital ad campaigns ¤ DICE brand campaign Using 🧰 Salesforce, Google Suite, Looker, Kim (DICE back office), PhraseApp, Facebook business manager
Marketing & Digital Manager
BMG - The New Music Company
oct. 2018 - oct. 2019
1 an 1 mois
69340 Francheville, France
¤ Timeline & release plan (single / Ep / Album) ¤ Marketing Mix (Assets / Promo plan / Partnerships / Ads) ¤ Digital strategy on DSPs & Social channels ¤ International promo plan and marketing strategies coordination ¤ Grant Submission for tour support / music videos (Bureau Export / FCM / SCPP / CNC) Using 🧰 Spotify for Artists, Facebook Business Manager, Youtube Ads, Google Analytics PORTFOLIO: Nakhane, Theo Lawrence, Marianne Faithfull, Karen O, These New Puritans, Baptiste Hamon
Co-Founder
Association Minitel91
avr. 2016 - oct. 2019
3 ans 7 mois
7620 Paris, Danemark
A cultural and artistic organization that ¤ promotes new artists from the emerging scene ¤ mixes all artistic expressions (dance, music, video, drawing, acting...) ¤ reset unexpected places ¤ Creates an immersive experience for the audiences
Marketing Project Manager
Because Music
juil. 2017 - oct. 2018
1 an 4 mois
Paris Area, France
Managing marketing and promotion strategies for artists ¤ Image development (photo shooting, music videos, digital content) ¤ Album launching campaigns ¤ Promo plan and release ¤ Medias partnerships PORTFOLIO: Ed Banger Records, Myd, Moodoïd, Calypso Rose, 10LEC6, Cassius http://www.because.tv/
Music Festival Sponsorship Manager
AGENCE MODERNE
sept. 2015 - mars 2016
7 mois
Paris Area, France
Festival and Private Music Events Sponsorship - Finding Sponsors for Festivals and Cultural Events Pitchfork.com website editing and competitive analysis - Finding new advertisers for Pitchfork.com (IP France) PORTFOLIO: Suite n°7, Pitchfork Paris, Rock The Pistes, Le Printemps de Bourges, Le Disquaire Day, Les Nuits Sonores, Les Nuits Secrètes, Marvellous Island, Musilac
Formation
ESCE International Business School
Master degree, International Marketing
2009 - 2014
5 ans 1 mois
Activités et associations : Debate team, advertising campaing simulation, acting class, brainstormings
Brand Management, Product Management, CRM Market Research, Consumer Behavior, Advanced Communication, Contract Negotiation, Financial Analysis. English & Spanish Study Thesis: Brand Management in the Music Industry
INTI
Master of Business Administration (M.B.A.), International Marketing
2013 - 2013
1 mois
Résultat : 4th grade
Studied: Marketing Planning Business Ethics Contemporary Issues of Malaysian Economy Project Management
Universitat d'Alacant
Master of Business Administration (M.B.A.), International Business
2011 - 2011
1 mois
Résultat : 2nd grade
Studied: Brand Advertising International Trade Economics Environmental Business Ethics Promotion and Communcation Process
Lycée Alexandre Dumas
High School Diploma, Social Economics
2007 - 2009
2 ans 1 mois
Major in social and economics
Licences et certifications
Artificial Intelligence and Business Strategy
Délivré le : janv. 2026
Licence 3 in Psychology
Délivré le : sept. 2025
Master Degree in International Marketing
Délivré le : oct. 2014
Portfolio
