Léa Hégelé

Managed freetemplate and CMS campaigns (more than 50 launches including Gabrielle, Chance, J12, Chanel Beauty Book, Tweed and Digital Size Guide) • Gathered requirements from AD teams and divisions • Defined schedules based on expected deliverables • Broke down projects into various tasks for seamless development • Oversaw development, testing, translation integration and validation of moodboards • Managed campaign orchestration Coordinated content migration from one CMS to another (migrated 80% of all the content) • Communicated with the 3 divisions and IPT alongside CMS POs • Monitored and tested contributions, reviewed feedback from AD teams, experts and divisions Supported website feature evolution in collaboration with feature teams such as 31 Le Rouge, Chanel Try On and visual filters on PLPs • Established schedules based on approved annual developments • Coordinated with FTs for content contribution and feature development in various environments • Collaborated with webmasters and developers for project follow-up until launch

• Developed media strategy and assisted with local deployment in synergy with third parties, following international guidelines • Supported all the 16 EMEA markets in implementing local media projects such as N°5, Bleu de Chanel, Chance and Gabrielle campaigns • Prepared previews and reports for campaigns (budgets, communication plans, results, key learnings, KPIs and recommendations) • Analyzed the annual media budget (140M€) and plans across Europe • Conducted benchmarks and analyzed market shares

• Managed product catalogs and campaign content on digital platforms • Coordinated more than 20 product launches with marketing teams: handled and contributed translations in the PIM, managed visuals in the DAM • Oversaw 10 campaign launches: created briefs for webmasters and front-end developers and coordinated with digital AD and Publishing teams • Maintained the website: gathered market and business needs, contributed to functional and technical developments, monitored site performance, analytics and SEO • Rewrote all PLPs descriptions and metadata in order to improve SEO performances • Implemented global merchandising strategy for chanel.com: performance analysis, sequencing proposal, A/B test and implementation