Léa Lescure

Senior Content Marketing Consultant

Salaire / Taux journalier

Lyon, France

Freelance

Peut venir sur site

Expertises

Stratégie MarketingStratégie de marqueCMOStratégie de ContenuLead NurturingCRMGoogle AnalyticsCanvaDirecteur créatifCampagne de CommunicationKlaviyoWeb AnalyticsRelations PresseÉvénementielAdobe Creative SuiteMarketing OpsGo-to-marketSEMrushFigmaCréateur de contenuBrandingResponsable MarketingContent Marketing ManagerGrowthAhrefsGestion de projet - PMO

Langues

AnglaisFrançaisAllemand

À propos

Introduction

Senior Content & Marketing Consultant | Strategy · Ops · AI-powered workflows Journalist turned Content and Marketing Director. Structuring the chaos: strategy, teams, tools, production. I think in systems but I still love a good brief. 10+ years defining content and brand strategies that move the needle across B2B and B2C, in 3 languages, 3 countries. Launched markets from scratch, built high performing content engines, managed international departments, member of the Executive Committee.

Liens

Expérience de travail

Fondatrice - Consultante senior Content et Marketing

Daliam Lab

oct. 2025 - Présent

1 an 1 mois

À distance

I support scale-ups and growth-stage companies in building content and marketing operations that drive real business impact, from strategy to execution. Sectors: EdTech, FemTech, SaaS

Invox - Agence de Demand Generation

sept. 2023 - Présent

3 ans 2 mois

Executive Board Member (CoDir)

avr. 2024 - Présent

2 ans 7 mois

Head of Content

sept. 2023 - Présent

3 ans 2 mois

Lyon, France

Led the Content department: 18 FTE across 5 teams (strategy, project management, copywriting, editing, design & video) → Developed and executed end-to-end B2B demand gen strategies for scale-ups, mid-market and enterprise clients → Drove department optimization: processes, workflows, tooling, team culture → Drove performance-led content operations - KPI frameworks, continuous optimization and data-driven editorial decisions → Integrated AI into production workflows to optimize time-to-publish and raise content quality at scale Key accounts: Bayer, Guardian Glass, Sodexo, EdenRed.

Senior B2B Content Marketing Manager - France

Babbel

nov. 2021 - oct. 2023

2 ans

Berlin, Allemagne

Senior Content Manager

idealo internet GmbH

janv. 2019 - déc. 2021

3 ans

Berlin, Allemagne

Video and Social Content Editor

Media Partisans GmbH

févr. 2017 - mars 2018

1 an 2 mois

14 Potsdam, Allemagne

Ciel Percé (novel), Editions Kero

Fiction writerFreelance

janv. 2013 - déc. 2016

4 ans

Journalist print & onlineFreelance

janv. 2004 - mai 2016

12 ans 5 mois

Mouvement

janv. 2004 - mai 2016

12 ans 5 mois

• International in-depth reporting (Vietnam, India, USA, Greece, Serbia, Belgium, Germany) on cultural policies and arts & politics • Performing arts, contemporary arts reviews

Le Nouvel Obs / Rue89

janv. 2010 - déc. 2013

4 ans

• International reports (Greece, Germany) • Society topics

Travel Guide Writer

Editions MondeosFreelance

janv. 2014 - déc. 2015

2 ans

Athènes et périphérie

Greece and its islands, 2015

Travel Guide Writer

EDITIONS LEMAITREFreelance

janv. 2013 - déc. 2013

1 an

Berlin, Allemagne

1, 2, 3 days in Berlin, 2013

Les Nuits mélangées (novel), Editions Kero, 2013

Fiction Writer

janv. 2011 - déc. 2013

3 ans

Web Content Writer FR/EN

Brafton Inc.

janv. 2009 - déc. 2010

2 ans

New York, État de New York, États-Unis

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