Léa Michaut

Scope : FR / UK / US / IT / ES Management : environ 20 personnes - 3 direct report 3 pôles : e-commerce & CRM / Media & acquisition / E-retail (Amazon)

Skills: Gestion du stress · Indicateurs de performance · Compétences interpersonnelles · Parcours client · Marketing cross-canal · Indicateurs clés de performance · Business analytics

Markets : France + French speaking Africa - Sector : Media (MSN) - Defining and implementing editorial strategy of FB fanpage (>715K fans) - Defining and implementing acquisition strategy on FB : pure paid acquisition, sponsorship, fans campaign - Defining and implementing A/B tests scenarios (about continuous improvement and steering) - Recruiting and building of the project team (2 peoples : editorial and paid) - Daily managing and strategic support of the team

Topics "Strategy and management of acquistion channels"

Markets : FR / DE / ES / IT / CH / BE / NL / LU - Sector : Furniture and home decor Strategy : - Defining acquisition strategy, objectives and forecast budgets (>15M€) for 2019 - Defining and implementing acquisition strategy linked with data mining - Defining and implementing innovative strategies (mostly cross canal) - Recruiting (3 peoples) and training display team (emailing, retargeting, affiliation, display) Operational support : - Steering affiliate programs : o Follow-up of the define strategy for each different affiliate program o Continuous improvement of affiliate programs with agencies (traffic / turnover) o Recruiting and activating affiliation partners o Follow-up and challenging of agencies - Steering retargeting, native ads and emailing campaigns o Operational follow-up of campaign strategy o Continuous improvement of campaign performance /A/B testing o Follow-up and challenging of agencies - Analysing performance and reporting

Markets : FR / ES / IT / DE - Sector : maternity clothes Channels : SEO / SEM / Emailing / Affiliation / Display / Social Media Defining and implementing strategic and operational acquisition policy : - Management, developement and follow-up of all external acquisition channels - Maximization of acquisition channels performance and profitability (focused on ROI) - Defining and implementing of social media policy and management of the community manager - Forecast follow-up and optimization (analysis of KPI's / steering on profitability) - Technological watch on innovation

Market : France - Sector : Carsharing (startup) Channels : SEO / SEM / Emailing / Display / Affiliation / Partnership / Social media - Defining and implementing acquisition strategy - Management, developement and follow-up of acquisition channels : SEO, SEm, e-mailing, display, affiliation, partnership, retargeting, ... - Maximization profitability and performance for each channels (ROI focused) - Defining and implementing of social media strategy and management of a community manager - Forecast follow-up and optimization : KPI's analysis / focused on profitability / technological watch on marketing innovation - Implementing and optimization of PRM and CRM strategies

European markets : FR / ES / CH / UK - Sector : Equipment hire for receptions Defining and implementing strategic and operational marketing policy (in a multi-canal context) : - Management, developement and follow-up of all external acquisition channels - Maximization of acquisition channels performance and profitability (focused on ROI) - Defining and implementing of social media policy and management of the community manager - Forecast follow-up and optimization (analysis of KPI's / steering on profitability) - Technological watch on innovation - Management of the new digital project (follow-up with the technical departement on Magento)

- Website creation and development (Prestashop) - Defining and implementing marketing and sales policies - Creation of the weekly newsletter - Management of the customer services