Léana Esch

Global Strategic Creative Branding & Digital and Social Content Creation & Management. Services available in French & English. Esch Communications is a luxury creative and editorial consulting agency working with fashion, lifestyle, and hospitality brands worldwide to help them build and elevate their branding strategy, creative narrative, and online presence through the lens of a curated global editorial vision. Whether you are building a brand from the ground up, imagining a new campaign, or trying to optimize a product launch for an established business, we consistently help you develop meaningful creative projects that help you establish your brand identity. We accompany you in setting up a global branding strategy and curate compelling visual and editorial content in both French and English to ensure your global storytelling defines your brand to your current and future customers in the long run. Services offered: - Copywriting & editorial content - Content creation - Social media management

- Managing all global copy editing, proofreading, and fact checking for New York, Los Angeles, and Miami print issues, as well as all digital cover stories - Facilitating development of cover stories and working alongside senior editors to build headlines, cover lines, and subheadings to further engagement of Haute Living’s readership

- Managing editorial projects and creative concepts from inception to completion (about 25 at once): overseeing client relations, as well as collaboration between internal teams to meet tight deadlines and financial expectations - Developing, editing, and managing editorial content in both French and English: supervising all copy, interviews, quotes, captions, and translations ahead of and during book layout development - Achieving editorial projects completion in due time: facilitating communication between photo, design, editing, and operations departments to ensure accuracy and publishing success throughout the annual editorial calendar - Writing press kits and pitching relevant selling points to advance brand awareness, product visibility, and increase global sales revenues

- Managed and developed global e-commerce editorial and creative concepts in both French and English for Lacoste’s American, British, and French digital platforms, including website, blog, and social media - Refined and contributed to the brand’s international digital branding strategy: led new international creative projects and facilitated the alignment of the brand’s tone of voice in French and English - Authored digital stories to broaden the brand’s customer reach and ensure global awareness

- Developed content, pitched stories, and wrote digital innovative copy for Net-a-Porter and Mr. Porter to increase online sales and establish the brands’ tone of voice on all platforms - Wrote product, designer, and brand copy to contribute to the websites’ development and global online presence

- Pitched and wrote various fashion and lifestyle digital stories for the international market

- Directed FashionUnited’s Trends department: pitched, researched, and wrote segment-specific stories covering womenswear, menswear, kidswear, footwear, and accessories - Reported on the latest industry news and developed international forecast features for FashionUnited’s international websites following trend presentations - Supervised FashionUnited’s marketplace product selection and fashion assortment to accelerate sales and ensure new customer acquisition - Managed the department’s editorial planning and upcoming trend features and stories

- Pitched and authored 10+ fashion and business print and digital stories: directed interviews, conducted research, and developed news stories - Directed interviews of 15+ industry professionals and oversaw transcripts, quotes selections, and caption writing - Centralized all industry daily news for senior editors

- Developed fashion and lifestyle editorial content keeping in mind SEO purposes: pitched stories, edited copy, and proofread all digital content - Facilitated research of new independent designers to broaden the brand’s global offering

- Built editorial content of 5+ books: wrote quotes and captions, edited, and proofread - Directed interviews (including with stylist Law Roach) for exclusive book quotes and editorial content - Managed Augmented Reality project developed alongside Assouline’s ‘Interview: 50 years’ book: organized photo shoots and oversaw all editorial and technical research needed for the project’s launch - Developed fall 2019 catalog: oversaw global content including books featured and information accuracy to design development - Liaised with external entities (museums, foundations, hotels) to negotiate and schedule upcoming shoots and photo rights acquisition - Oversaw photo selections ahead of layout development - Facilitated photo and book content research, rights clearances, and credits development