Leila Abedrabou

10+ years driving B2B field marketing programs across Europe and internationally. €450K revenue generated in first entrepreneurial venture. Events managed across 10+ countries, audiences up to 1,000 participants. Specialized in pipeline-driven field marketing designing B2B events, roadshows and targeted activations that generate qualified leads and accelerate sales cycles. Proven ability to align marketing execution with revenue goals. Key strengths include: ° Designing and executing B2B field marketing programs — roadshows, hackathons, brand activations — with measurable pipeline impact ° End-to-end event management across Europe and internationally (10 to 1,500 participants, €9.8M in budget managed) ° Cross-functional coordination — internal teams, agencies, vendors and C-level stakeholders across multiple simultaneous projects ° Sales & Marketing alignment — briefing, lead capture, CRM handover and post-event ROI reporting Customer success mindset — tracking satisfaction, gathering post-event feedback and turning every activation into a long-term client relationship ° Strategic partnership development and commercial prospecting — market development, negotiation and client retention ° Team and project leadership in fast-paced, international environments ° Agile Project & Budget Management: Expertise in planning, coordination, and execution of events of all sizes, with a focus on agility and cost optimization ->Clients include LVMH, RedBull, Nestlé, Rio Tinto, Vinci, Amadeus, Mini Cooper, Swatch, PUIG, Handicap International, Gicat, Dockers ...

- Creation business plan. • Managed social networking and digital marketing, develop and implement media strategy, create a new kart design, established a database for Clients&Suppliers • Promotional Events organisations

EVENT MANAGEMENT ° Designed and deployed a national B2B roadshow targeting healthcare decision-makers from strategy and audience definition to on-site execution and post-event ROI analysis ° Built and activated a multi-stakeholder ecosystem of medical experts, institutional partners and media ensuring full regulatory compliance across all activations ° Developed and managed strategic partnerships, identifying opportunities, negotiating agreements and driving long-term partner retention ° Tracked event performance through KPIs, participant feedback and continuous improvement recommendations ° Launched a dedicated social media channel to extend event reach and build an engaged professional community ° Managed end-to-end logistics across multiple simultaneous projects, budget control, vendor coordination, timeline management and stakeholder alignment PARTNERSHIPS ° Ongoing research and identification of new partnership opportunities ° Organization of meetings to explore synergies with stane ° Implementation of partnership agreements in collaboration with the legal team ° Long-term relationship management and partner retention Soft Skills ° Strong communication, leadership, and problem-solving abilities ° Ability to handle unexpected challenges ° Team spirit, proactivity, and creativity ° Strong organizational skills, capable of managing multiple tasks simultaneously ° Excellent interpersonal skills, persuasive and influential

• Creation of press supports, organisation and promotion of a new restaurant concept • Setting up marketing actions, including: entertainment, menu selection, organizing events and terms negotiation

• Leaflets, posters, how-to book creation, emailing newsletters, intranet site management, intern events organization as seminars, sporting event, conferences, charity event, ceremonies • Intern media management: content creation, published articles online • Promotional products management: contacted suppliers, inventory and budget followed-up

- Observing a Financial Planning Firm in action. - Running client proposals. - Filing statements. - Handling client documents. - Calling clients for annual reviews. - Mailing client newsletters. - Attending firm’s training curriculum for new advisors.

- Calling and mailing clients. - Selling tickets for the ride. - Work the cash register. - Make cash basis accounting. - Manage stocks. - Use Proshop and Vente Partner software. - Hostess on the boats, performing for clients.