Leïla DELANNAY

▪ Co-led product discovery and beta testing of a symptom & pain-tracking app for endometriosis and gynecological conditions. ▪ Conducted user interviews and usability studies to refine flows and improve patient engagement. ▪ Defined KPIs and product roadmap to align medical compliance with user adoption and retention goals. ▪ Collaborated with tech, UX, and medical experts to translate needs into scalable SaaS features.

▪ Collaborated in a cross-functional team to improve newbie drivers’ trip booking success rate (target uplift from ~30% to 50%). ▪ Conducted user research, data analysis, and competitor benchmarking to identify blockers in the booking funnel and onboarding flow. ▪ Designed and prioritized solutions (trust signals, gamification, re-onboarding flows) and defined a KPI tree with a clear North Star Metric. ▪ Delivered a product roadmap and final presentation to BlaBlaCar’s Lead PMs, highlighting measurable impact and monetization opportunities. ▪ HEC and Ecole Polytechnique accredited courses

▪ Built a SaaS B2B platform for fertility specialists and patients, integrating AI-driven decision support. ▪ Conducted user research and scientific analysis to capture requirements of doctors, patients, and labs. ▪ Delivered user stories, wireframes, and PRDs, ensuring compliance with EU medical device standards. ▪ Designed intuitive UX flows that transformed complex IVF processes into clear digital journeys.

▪ Drove +20% yearly sales growth by combining luxury clienteling with data-driven sales strategies. ▪ Spearheaded the digital transformation of boutique operations (CRM adoption, e-commerce integration, online clienteling). ▪ Enhanced client portfolio value by +30% through personalized services and VIP digital experiences. ▪ Sustained a 95% satisfaction rate and 50% repeat customer rate, ensuring long-term loyalty.

▪ Designed and launched a men’s shirt brand concept, from market analysis to sourcing and product validation. ▪ Conducted trend analysis and coordinated with suppliers across Europe.

▪ Supported store network operations across Europe, ensuring alignment on brand policies and promotions. ▪ Improved process standardization and reporting, strengthening consistency across multiple markets.

▪ Managed press relations and media events for luxury menswear brands. ▪ Coordinated launch campaigns and press coverage, enhancing brand visibility in fashion media.