Leila Ouabbou

• Designed and executed CRM campaigns using HubSpot, improving engagement and customer communication. • Led multichannel marketing initiatives, including LinkedIn Ads, newsletters, and webinars, to strengthen brand presence. • Spearheaded corporate events, internal workshops, and customer webinars, enhancing participant experience and engagement. • Collaborated with marketing, communication, and sales teams to optimize customer journeys and campaign effectiveness. • Oversaw content creation, editorial planning, and website updates via SharePoint to maintain brand consistency. • Monitored KPIs, conducted A/B testing, and provided insights to improve campaign performance and ROI.

• Managed segmented email campaigns and optimized CRM databases to improve targeting and campaign relevance. • Developed marketing materials, newsletters, and digital strategies that enhanced brand visibility and audience engagement. • Conducted competitive analysis to inform marketing initiatives and identify new growth opportunities. • Organized internal marketing events and coordinated external service providers, ensuring smooth execution and positive stakeholder experiences. • Provided reports and actionable insights to guide marketing decisions, improving campaign effectiveness and ROI. • Developed marketing materials, newsletters, and digital communication strategies.

- Event Management: Orchestrate marketing events such as trade shows and conferences. - Campaign Execution: Execute marketing campaigns, including email campaigns and target marketing efforts. - Database Management: Manage CRM databases and external databases effectively. - Collaboration: Coordinate marketing actions closely with sales teams. - Logistics Coordination: Manage logistical aspects of event coordination, from vendor selection to merchandise orders. - CRM Administration: Effectively administer the CRM system (Microsoft Dynamics). - Event Organization: Organize internal events. - Social Media Maintenance: Maintain active social media accounts and conducted competitive analysis. - Internal Network Management: Manage the internal social network.

- Market Prospecting : Conduct market research and compiling suspect lists through internet research and CRM updates. - Company Social Media Management: Manage the company's social media accounts. - Market Research and Analysis: Conduct market studies and analysis.

- Competitive Research and Analysis: Conduct competitive research and analysis to stay ahead of market trends. - Database Nurturing and Engagement: Nurture and engaged the customer and prospect databases. - Market Research: Conduct in-depth market research. - Content Creation for Promotional Materials: Create engaging content for promotional communication materials, including emails, newsletters, and articles.