Lena Baudo
Marketing Advisor | Sustainable Strategies
Salaire / Taux journalier
New York, État de New York, États-Unis
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Entrepreneur in market research and business strategy with 15 years of experience at global brands like Google, Microsoft, and Thales. I specialize in refining market positioning and optimizing marketing tactics to drive measurable growth. By leveraging data, I’ve doubled key KPIs; visibility, engagement, and revenue for 50+ B2B and B2C companies worldwide. With 10 years of running my own consulting business, I bring an entrepreneurial mindset and uncover sustainable growth.
Expérience de travail
Founder & Marketing Advisor
StartsFreelance
avr. 2016 - Présent
10 ans 7 mois
New York, État de New York, États-Unis
- Market research: Leading market assessments including customer behavior analysis, competitive intelligence, pricing, and value proposition, refining market positioning and achieving an 88% savings in marketing and business development budgets. - Marketing strategy: Designing sustainable marketing strategy plans, resulting in a 2x increase in KPIs. Digital branding: Executing content marketing, data-driven campaigns, AI tool integration, SEO, and SEM, increasing social media engagement by 130%. - Data analysis: Applying predictive analytics and data visualization using tools such as Tableau, Google Analytics, Excel, and PowerPoint. - People operations: Mentoring, upskilling, and leading cross- country teams of marketing specialists. - Business growth: Developing research-based marketing strategies, optimizing sales funnels, and financial forecasting, generating 4x more leads. - Marketing mentoring: Module Lead and Lecturer at BPP University, and digital marketing course module designer for Coursera.
févr. 2014 - juil. 2017
3 ans 6 mois
Londres, Royaume-Uni
Strategy and Business Operations Manager
févr. 2017 - juil. 2017
6 mois
Londres, Royaume-Uni
- Ran weekly cross-functional performance reports to the C-suite, shaping business reporting strategy, trained and led a team of business analysts. - Built acquisition programs that boosted startup user acquisition by 25%, presented at strategy events. - Drove 10x revenue growth in 3 years through marketing operations and user acquisition.
Business Analyst - Cloud Platform
oct. 2014 - mars 2017
2 ans 6 mois
Mountain View, Californie, États-Unis
- Ran weekly cross-functional performance reports to the C-suite, shaping business reporting strategy, trained and led a team of business analysts. - Built acquisition programs that boosted startup user acquisition by 25%, presented at strategy events. - Drove 10x revenue growth in 3 years through marketing operations and user acquisition.
Marketing Operations Specialist
févr. 2014 - oct. 2014
9 mois
San Francisco, Californie, États-Unis
- Ran weekly cross-functional performance reports to the C-suite, shaping business reporting strategy, trained and led a team of business analysts. - Built acquisition programs that boosted startup user acquisition by 25%, presented at strategy events. - Drove 10x revenue growth in 3 years through marketing operations and user acquisition.
Analyst, Marketing Operations Management
Spirtech
avr. 2013 - oct. 2013
7 mois
Paris, France
- Marketing plan, and communications and operations management: ticketing market analysis, corporate graphic identity, website redesigning and SEO, CRM strategy, marketing materials, events communications (show and competitions), and Press releases.
Junior Strategy Analyst
Microsoft
août 2012 - janv. 2013
6 mois
Paris, France
Multi-product and competitive analysis and reporting tools, strategy enablement and communications (Sales, external analysts and partners): Cloud market analysis, +2x sales strategic awareness sessions engagement with great NSAT results and +10x website traffic.
Marketing and Communications Assistant
Opinno (Open Innovation)
déc. 2011 - mars 2012
4 mois
Madrid, Espagne
- Led competitive analysis programs and sales readiness events, doubling sales engagement. - Built market intelligence reporting tools driving 10x website traffic growth and informed cloud strategy.
Business Development Assistant
Alzheimer's Orange County
févr. 2011 - juil. 2011
6 mois
Irvine, Californie, États-Unis
- Marketing and communications in the Open Innovation environment: Web site and Social Media contents’ management, statistical analysis (traffic generation), Press Releases interviewing start-ups leaders and innovators (English-Spanish) and market research about innovation in the French market.
Formation
Université Paris-Est Créteil (UPEC)
Master's degree, International Business and Trade
2010 - 2012
2 ans 1 mois
Université Paris-Sorbonne
First degree, Applied Foreign Languages (English - Spanish)
2006 - 2009
3 ans 1 mois