Léna Maduel

• Creation of impactful visual identities, offering creative solutions tailored to each client's specific needs • Design of communication materials (flyers, brochures, posters) • Development of visuals for social media and digital marketing

• Design and execution of graphic design projects in various fields: retail, commerce, restaurants, offices, hospitality • Brand concept illustration and creation of atmospheres for spaces through moodboards • Spatial signage • Branding, visual identity design • Collaborative work with strategy, architecture, and development teams • Focus on eco-design issues (obtaining B-Corp certification)

• Creation and restructuring of graphic content for Alltricks websites: commercial visuals, trade visuals, enhancing brand pages (Nike, Lafuma, Hoka, Salomon, etc.) • Visual identity creation • TV spot production (TF1, France 2, France 3) and motion design videos • Creation of content for sponsored social media campaigns • Creation and restructuring of newsletters • Design of display and affiliate marketing campaigns

• Conceptualization, creation, and design from preliminary to final phases, excluding execution • Management of creative processes, defending creative proposals • Participation in branding and packaging design projects, creative refinements • Creation of visual identities, packaging design, strong proficiency in Photoshop

• Participation in campaign development • Implementation of campaigns across social media and all communication channels • Involvement in the conceptual development of 360° campaigns • Preparation of client presentations • Ongoing brand management for national and international clients and brands • Creation of motion design videos and print advertisements

• Creation of a weekly equestrian publication • Production of motion design videos for a veterinary clinic • Creation and management of newsletters